Business Commons^™

Differential Effects Of Local Identity And Global Identity On Two Important Aspects Of Consumer Behavior: Price-Quality Judgments And Creativity, Sijie Sun

Marketing Dissertations

Globalization has substantially influenced the world economy and also individuals. As a person with a cross-cultural background, it is fascinating to observe that different identities change individuals’ behavior. My dissertation focuses on cultural psychology and creativity with a specific focus on analyzing the effect of consumers’ local or global identity influences different aspects of consumer decision-making. In the first essay, consumers often rely on price to judge a product’s quality, especially when they do not have sufficient knowledge about attributes.However, how is such a tendency affected by consumers’ local-global identity, product type(e.g., services vs. goods; hedonic vs. utilitarian), and distribution …

Elements Of Creativity: A Study Of The Dimensions That Make For An Effective Advertisement, Amanda Johnson

Senior Honors Theses

The advertising world is made up of many facets, such as creativity, networking, and thought leadership. At the center of these processes lies advertising creativity, a term used to describe an ad or element of an ad that is particularly novel and noteworthy. The contents of this thesis address the challenges academics and professionals have with establishing criteria to measure creativity, while considering the value of evaluating creative ability through a variety of processes. To do this, three case studies of award-winning advertisements were conducted in order to develop a profile of an effective ad. Results indicate that successfully creative …

A Confident Culture For Creativity? Creative Self-Efficacy And Innovation Behavior Moderated By Perception Of Culture: Millennials Versus Generation Xers, Karen Bartuch

College of Business Theses and Dissertations

Innovation is a strategic priority for many companies today and some are more successful at it than others. This study aims to understand what factors affect the innovation behavior of employees. Specifically, this study examined the perceptions of creative self-efficacy (CSE) in individuals and their innovation behavior. In addition, individual perceptions of culture for innovation within their organization were measured to determine how culture affects the relationship between CSE and innovation behavior. According to social cognitive theory (SCT), an individual’s behavior, cognitions and the environment influence each other in a dynamic fashion.

Given the prevalence of millennials in the workforce …

Surprisingly Open Or Openly Surprised? That Is The Question; Using Surprise Experiences To Increase Openness To Experience And Tolerance Of Ambiguity, Anneke Veenendaal-De Kort

Creativity and Change Leadership Graduate Student Master's Projects

Using Surprise Experiences to Increase Openness to Experience and Tolerance of Ambiguity

In the fast-changing world in which we are currently living, we constantly come across situations and problems that we have not encountered before. An open mind and the ability to tolerate ambiguity are important skills in uncertain times. People who embrace the unpredictable can develop their resilience and flexibility. Surprisologists Luna and Renninger (2015) have discovered that a great way of dipping into unpredictability is through surprise. For my Master’s Project, I designed experiences that transform people’s openness and tolerance for ambiguity through surprise. This paper begins with …

Unlocking Innovation Through Social Media Usage: A Study In Uae, Maher Farid Shirah

Business Administration Dissertations

It has been suggested that the use of social media is advantageous for a firm, but few academic studies have examined this issue. The objective of our study is to investigate the impact of the use of social media on an employee’s creativity and propensity to innovate, in the context of a public-sector firm in the UAE. Specifically, we examine the impact of social media use on an employee’s creativity and propensity to innovate using the innovations that are internal to a firm: service, process, and organization. Surveys were used to collect data from the employees of the selected organization …

Innovating At Cultural Crossroads: How Multicultural Social Networks Promote Ideas Flow And Creativity, Roy Y. J. Chua

Research Collection Lee Kong Chian School Of Business

Diversity in social networks is often linked to enhanced creativity. Emerging research on exposure to diverse informational resources (e.g., ideas and knowledge) however has painted a more complex picture regarding its effect on individuals’ creative performance. This research examines the effects of culturally diverse networks on the flow of ideas and individuals’ creativity. Combining social network analysis with experimental methods, two studies using different samples found that a culturally diverse network increases the likelihood of receiving culture-related novel ideas (but not other types of novel ideas) from network contacts, whether or not these contacts share one’s own culture of origin. …

Shenzhen's Shifting Fortunes

SIGNED: The Magazine of The Hong Kong Design Institute

From sleepy border town to booming manufacturing hub to design city -- Shenzhen is continually transforming itself as it spearheads China's passage to an innovation-based society.

The Temporal Pattern Of Creativity And Implementation In Teams, Kathrin Rosing, Ronald Bledow, Michael Frese, Nataliya Baytalskaya, Johanna Johanna Johnson Lascano, James L. Farr

Research Collection Lee Kong Chian School Of Business

Two broad sets of activities underlie team innovation: the creation and the implementation of new ideas. Despite the prevalence of this distinction, the temporal dynamics of creativity and implementation in teams and their relation to successful team innovation are not well understood. Building on and integrating linear phase models and complexity perspectives on the innovation process, we propose a temporal pattern of creativity and implementation that is linked to team innovation. We examine this temporal pattern in a longitudinal study of 76 project teams. Results show that teams engage in creativity throughout the entire life cycle of team projects; however, …

Experimenting With Innovation In Creative Spaces, Matteo Vignoli, Elisa Mattarelli, Saku Mäkinen

Faculty Publications, School of Management

This special issue is dedicated to the investigation of how people, teams, and organizations collaborate and experiment with innovative practices in different types of creative spaces and the challenges and opportunities they face in such contexts. The six papers of this special issue offer a comprehensive view of creative spaces by providing variegated perspectives, case studies, and evidence on exemplary experimentations within them.

Creative Journal, Jenny Kim

Featured Student Work

This journal was created for the course Creative Thinking, taught by Iryna Molodecky. The journal is divided into parts, which focus on different aspects of creating, experiencing, and learning. This journal summarizes experiences or situations in detail, as well as the impact of those experiences and identifies what future actions these experiences have inspired. The journal was largely assessed on the reflection, insights, added value, and overall connection to the course content.

Intercultural Relationships And Creativity:Current Research And Future Directions, Fon Wiruchnipawan, Roy Y. J. Chua

Research Collection Lee Kong Chian School Of Business

In the global economy, individuals have to engage in cross-cultural interactions when tasked to develop creative new products or services. Research on the effects of cultural diversity on creativity, however, has been equivocal. One stream of research champions that cultural diversity in relationships broadens ideas and resources for creative thinking, whereas skeptics counter that intercultural tensions and conflicts hurt rather than help. This chapter discusses both sides of the argument. We examine the effects of intercultural relationships on creativity from three perspectives: (a) how a culturally diverse social environment (including social networks) influences individuals’ creativity; (b) how individuals can successfully …