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Articles 1 - 5 of 5
Full-Text Articles in Business
Free Views To Pay Per Views, Andrew York
Free Views To Pay Per Views, Andrew York
Honors Thesis
The purpose of this research was to analyze three different narrative web series that were adapted into traditional television formats within the past ten years. Delving into how the creators marketed themselves, created the content, and distributed the content allows the reader to notice strategies that worked in the past to sell stories to production companies.
The Effect Of Ceo Gender On Real Earnings Management, Candice Luciano, Shan Wang
The Effect Of Ceo Gender On Real Earnings Management, Candice Luciano, Shan Wang
Honors Thesis
Real Earnings Management involves the deviation from normal business practices to manipulate financial statements. Previous research has shown how higher gender diversity in senior management has led to higher earnings quality, and how firms with female CFOs have less earnings management than male CFOs. This paper will build off previous research and further examine whether CEO gender affects real earnings management and if so, its effects on real earnings management. The main hypothesis of the paper is that the gender of the CEO will affect the extent of real earnings management of a firm; firms with male CEOs will see …
Authenticity And Credibility: Effects On Counter-Stereotypical Ads, Grace Mcmanus
Authenticity And Credibility: Effects On Counter-Stereotypical Ads, Grace Mcmanus
Honors Thesis
To increase involvement of underrepresented groups in stereotyped domains (e.g., urban youth in college), marketers frequently utilize campaigns that include counter-stereotypical stimuli (e.g., a college recruitment advertisement featuring an urban youth). Existing literature on counter-stereotypical advertising suggests that contingency cues (i.e., third-party stereotypes that positively link the group to the domain) may strengthen the advertising campaign. Additionally, existing research has shown that authenticity and credibility influence the effectiveness of such campaigns. However, it may be more difficult to convince members of a subculture (e.g., urban youth with street smarts) that an advertisement containing subcultural symbolism is authentic and credible, unless …
Residential Housing Renewable Energy Savings Calculator, Eric J. Robinson
Residential Housing Renewable Energy Savings Calculator, Eric J. Robinson
Honors Thesis
Frequently renewable energy investment has been thwarted by principal-agent disconnects. Chief among these is the disconnect in the rental market between tenants and landlords; whereby, the tenant may desire to invest in renewable energy sources but has no means to. An additional disconnect occurs between homeowners and their utilities providers. This study seeks to explore the disconnect between tenants and landlords and better align their motivations through intelligent contract design for sustainable investment. If renewable energy is proven profitable as a long-term investment, landlords will be more apt to invest and collect an energy/utility fee included in the cost of …
Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi
Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi
Honors Thesis
Since 2005, Disney has attempted but failed to establish brand loyalty among Chinese consumers in the theme park market. Disney is going to retry achieving this goal through Shanghai Disney Resort, which is a theme park that opened on June 16, 2016. Facing its past failures, the challenges of appealing to unique Chinese cultural preferences, and having to cooperate with a restrictive government system, will Disney be able to implement its authentic brand identity and establish brand loyalty among Chinese consumers through its new theme park? To answer this question, a qualitative analysis of the entertainment offered at Shanghai Disney …