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Articles 1 - 7 of 7
Full-Text Articles in Business
Ability Or Abyss: Does American Public Relations Education Program Accreditation Adequately Address The Abilities Necessary For Professional Success?, Kuriakos Pyros
Selected Honors Theses
This paper researches the overall effectiveness of public relations (PR) accreditations in collegiate education programs, especially by standard of modern PR skills. Multiple sources recognize a wide variety in PR processes, education programs, and knowledge, skills, and abilities (KSAs) listed in the field. In essence, this paper clarifies the similarities and incongruences between PR educational programs and the KSAs of the professional field. The focus rests in understanding if accreditation processes are more successful in achieving professional status.
Asian Multiculturalism In Communication: Impact Of Culture In The Practice Of Public Relations In Singapore, Su Lin Yeo, Augustine Pang
Asian Multiculturalism In Communication: Impact Of Culture In The Practice Of Public Relations In Singapore, Su Lin Yeo, Augustine Pang
Research Collection Lee Kong Chian School of Business
This study aims to understand the role of cultural values in influencing public relations practice in Singapore. Given that Singapore exhibits a hybrid of cultures, it purposes to comprehend how multiculturalism is operationalized and to uncover if the values that have a greater influence on organizational communication resemble those in individualistic or collectivistic societies. Using Gudykunst's (1998) seven dimensions that influence individualism-collectivism on communication as a guide, this study interviewed 20 public relations practitioners in Singapore. Our findings showed that although the patterns expressed is slightly more consistent with those found in collectivistic cultures, it does not resemble collectivism in …
Understanding Public Relations In The 'Sharing Economy', Anne Gregory, Gregor Halff
Understanding Public Relations In The 'Sharing Economy', Anne Gregory, Gregor Halff
Research Collection Lee Kong Chian School Of Business
In spite of the macro-economic impact of the so-called ‘sharing economy’ there is a nearly complete dearth of contributions from the communication academy to its discourse. More attention is overdue, particularly for the conceptual pressure the ‘sharing economy’ is exerting on the public relations function. The authors propose a reconceptualization of public relations by identifying the constitutive aspects of the sharing economy and bringing together the explanatory concepts ‘circuits of commerce’ and ‘viable matches’ from economic sociology and communicative constitution of organizations theory to develop the notions of ‘deliberate disintermediation’ and ‘circuits of communication’ in public relations. The contention is …
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry
Atlantic Marketing Journal
This paper represents a case study of how to use historic events/artifacts in public relations and sales. It recounts how the Louisville & Nashville Railroad participated in the United States Civil War centennial celebrations by restoring a locomotive, the General, that was made famous in a daring raid conducted in that war. Using primary and secondary documents mainly from corporate archives including notes, operations manuals, public relations logs, measurements, corporate publications and oral history, the paper outlines the General’s iconic history, the purposes for its 1960s restoration to operation for the Civil War centennial, and the overarching marketing strategy behind …
Determinants Of Employee Turnover Intention: Understanding The Roles Of Organizational Justice, Supervisory Justice, Authoritarian Organizational Culture And Organization-Employee Relationship Quality, Soojin Kim, Lisa Tam, Jeong-Nam Kim, Yunna Rhee
Determinants Of Employee Turnover Intention: Understanding The Roles Of Organizational Justice, Supervisory Justice, Authoritarian Organizational Culture And Organization-Employee Relationship Quality, Soojin Kim, Lisa Tam, Jeong-Nam Kim, Yunna Rhee
Research Collection Lee Kong Chian School Of Business
Purpose: The purpose of this paper is to identify associations amongst organizational justice, supervisory justice, authoritarian culture, organization-employeerelationship quality and employee turnover intention. Design/methodology/approach: An online survey (n=300) was conducted in South Korea. Findings: Organizational justice and supervisory justice are positively associated with organization-employee relationship quality, while authoritarian organizational culture is negatively associated with it. In addition, there is a positive association between authoritarian organizational culture and turnover intention. Organizational justice and organization-employee relationship quality are negatively associated with turnover intention. Originality/value: This study contributes to the lack of research on organization-employee relationship quality as a predictor of employee turnover …
What Case Studies Can Teach Us In International Public Relations, Gregor Halff
What Case Studies Can Teach Us In International Public Relations, Gregor Halff
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Nationalism And International Disputes In China: Implications For Transnational Corporations As Corporate Diplomats, Lisa Tam, Soojin Kim
Nationalism And International Disputes In China: Implications For Transnational Corporations As Corporate Diplomats, Lisa Tam, Soojin Kim
Research Collection Lee Kong Chian School Of Business
For decades, the territorial dispute between China and Japan over the sovereignty of the Senkaku Islands has caused diplomatic deteriorations in Sino-Japanese relations. When there is extensive media coverage on news about the dispute, nationalist sentiments in both two countries would be triggered and could be expressed through detrimental behaviors towards transnational corporations (hereinafter TNCs). While TNCs play a significant political function as corporate diplomats for their home countries, they are subject to the risk of crises when their home countries are involved in political and economic conflicts with the foreign countries in which they have operations. Against this backdrop, …