Business Commons^™

Big Data And The Perceived Expectations Gap In Digital Authentication Processes, Thomas Calderon, Colin Onita

Faculty Publications

Perceptions of the security and efficacy of technological innovations significantly affect behavioral intentions and the eventual diffusion of such innovations in organizations and the broader society. This paper uses Twitter as a data source and a big data analysis tool to investigate the public’s perceptions of current authentication methods in financial institutions. This data source has not been used previously in the literature to examine perceptions of authentication methods. We focus on the financial sector because of its high vulnerability, the extensive use of information technology in both products and value chain (i.e., its high business information intensity), and the …