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2017

James Madison University

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Full-Text Articles in Business

High Consequence Scenarios For North Korean Atmospheric Nuclear Tests With Policy Recommendations For The U.S. Government, Thomas S. Popik, Jordan T. Kearns, George H. Baker Iii, Henry F. Cooper, William R. Harris Nov 2017

High Consequence Scenarios For North Korean Atmospheric Nuclear Tests With Policy Recommendations For The U.S. Government, Thomas S. Popik, Jordan T. Kearns, George H. Baker Iii, Henry F. Cooper, William R. Harris

Department of Integrated Science and Technology - Faculty Scholarship

The government of North Korea has declared high-altitude EMP-capability to be a “strategic goal” and has also threatened an atmospheric test of a hydrogen bomb. Atmospheric nuclear tests have the potential to cripple satellites and the undersea cable networks critical to communication, and navigation necessary for trans-Pacific trade among the U.S., China, and other nations. When a nuclear warhead is detonated at high altitude, a series of electromagnetic pulses radiate downward within the line of sight of the blast. These pulses can disable equipment with miniature electronics and long conductors. Electric grid controls and transmission systems are especially vulnerable. Intense …


You Are Welcome Here: The Genesis And Evaluation Of A New Employee Orientation Program Within The Library, Rebecca French, Jennifer A. Keach, Elizabeth Price, Susan Thomas, Michael Trocchia Oct 2017

You Are Welcome Here: The Genesis And Evaluation Of A New Employee Orientation Program Within The Library, Rebecca French, Jennifer A. Keach, Elizabeth Price, Susan Thomas, Michael Trocchia

Libraries

Your library may hire new employees throughout the year, but do you prepare them to succeed in your environment? Learn how James Madison University Libraries developed a new employee orientation program designed to meet the needs of new employees, their supervisors, and the entire organization.


I Heart Communication In The Library: Exploring Communication Satisfaction, Jennifer A. Keach Oct 2017

I Heart Communication In The Library: Exploring Communication Satisfaction, Jennifer A. Keach

Libraries

This poster presents findings about organizational communication within a mid-sized academic library. Discover if demographic differences, the number of connections, attendance at events, or use of technology helped or hindered communication. Learn about ways to do a communication audit at your own library.


The Price Revolution In The Ottoman Context: Economic Upheaval In The Sixteenth Century, Dylan Lawrence Russell Jun 2017

The Price Revolution In The Ottoman Context: Economic Upheaval In The Sixteenth Century, Dylan Lawrence Russell

Middle Eastern Communities and Migrations Student Research Paper Series

The inflationary pressures of the Price Revolution had an impact on Ottoman agricultural organization, state finances, industry, and the growth of corruption. This analysis will examine the causes, effects, and scope of inflation in the sixteenth century. Inflation alone did not cause these drastic changes, as other very significant developments also contributed to the turbulent economic environment. However inflation did, in fact, influence many basic transformations, including shifts in wealth, power, and the enrichment of specific social classes at the expense of others.


Testimony Of Dr. George H. Baker, Senior Advisor To The Congressional Emp Commission, George H. Baker Iii Jun 2017

Testimony Of Dr. George H. Baker, Senior Advisor To The Congressional Emp Commission, George H. Baker Iii

Department of Integrated Science and Technology - Faculty Scholarship

This is the script of testimony before the Federal Energy Regulatory Commission. It offers a vision for a future in which our electric power systems will be able to operate through or quickly recover from catastrophic failure due to electromagnetic pulse (EMP), cyber, and physical attacks. The scope of the term ‘EMP’ used in this testimony includes both naturally occurring solar storms and the more energetic man-made EMP hazards. The vision has been discussed with members of the electric power industry, and prominent EMP/cyber/physical protection advocates who find it to be supportable and actionable. The nature of EMP, cyber, and …


Creative Advertising Portfolio, Hayley E. Sunderman May 2017

Creative Advertising Portfolio, Hayley E. Sunderman

Senior Honors Projects, 2010-2019

Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and …


Using Sport As A Global Change Agent: The United Nations Model Of Sport For Development, Meghan Burke May 2017

Using Sport As A Global Change Agent: The United Nations Model Of Sport For Development, Meghan Burke

Senior Honors Projects, 2010-2019

Since 2001, the United Nations (UN) has used sport as a development tool through the United Nations Office on Sport for Development and Peace (UNOSDP). This paper examines the issues in the Sport for Development and Peace (SDP) movement that warranted the UN’s involvement and looks at how and why the UN uses sport. It will also offer recommendations on how it can continue to do so in a more sustainable way. Academics have struggled to find a way to measure the success of the SDP movement and the only evidence that exists that shows that sport is creating long-term …


A Taste Of Tuscany, Brigid M. Greaney, Taylor N. Palma, Jacqueline C. Herrick May 2017

A Taste Of Tuscany, Brigid M. Greaney, Taylor N. Palma, Jacqueline C. Herrick

Senior Honors Projects, 2010-2019

The purpose of this Honor’s Paper is to demonstrate the comprehensive scholastic work and practical experience that we—Taylor Palma, Jackie Herrick, and Brigid Greaney—have completed in the Hart School of Hospitality, Sport & Recreation Management at James Madison University. In this paper we will discuss our Themed Event project, A Taste of Tuscany, with its rationale rooted in Italian food and wine culture. Authenticity and faithfulness to the Italian ways were of chief importance throughout the planning and execution of our project. In outlining the details of our event, we have included the logistics, from menus to floor diagrams, …


The Expanded Auditor's Report: A Case Study From The United Kingdom, Maria Jones May 2017

The Expanded Auditor's Report: A Case Study From The United Kingdom, Maria Jones

Senior Honors Projects, 2010-2019

This paper examines whether or not the Public Company Accounting Oversight Board should adopt new standards similar to those recently adopted in the United Kingdom by performing a qualitative analysis of the information provided in the expanded auditor’s reports of four major UK grocery store chains both prior to and after the adoption of the new standard. In my analysis I find that the external auditor is frequently reporting on key audit matters and risks that are already being reported by management, and therefore already known to investors, suggesting little to no added value in the expanded auditor’s report.


Potable To Poisonous: An Analysis Of The Flint, Michigan Water Crisis, Christina M. Reilly May 2017

Potable To Poisonous: An Analysis Of The Flint, Michigan Water Crisis, Christina M. Reilly

Senior Honors Projects, 2010-2019

Flint, Michigan, switched its drinking water source from Lake Huron to the Flint River in April 2014 to cut costs after a projected deficit. When an accumulation of lead and bacteria contamination was discovered over a year after the switch, Michigan was declared to be in a Federal State of Emergency. This case study investigates the events and actions leading to both the water contamination and public exposure of the crisis, as well as explores how the constituents responded and continue to be impacted by the events.


Zeppy Low Calorie Alcoholic Beverages Business Plan, Allison Zeppuhar May 2017

Zeppy Low Calorie Alcoholic Beverages Business Plan, Allison Zeppuhar

Senior Honors Projects, 2010-2019

The documentation of a college-level student starting her first company in the alcoholic beverage industry. Allison Zeppuhar created a low calorie alcoholic beverage brand called Zeppy during her junior and senior year of college at James Madison University. This documentation includes an executive summary, a reflection of her findings, her timeline, an entity-relationship diagram, To Be Manufacturing and Customer Order process maps, and a progress journal.


An Analysis Of Original And Emerging Integrated Marketing Communication Touchpoints Among Recent Effie Award Winners, Amanda Zwerin May 2017

An Analysis Of Original And Emerging Integrated Marketing Communication Touchpoints Among Recent Effie Award Winners, Amanda Zwerin

Senior Honors Projects, 2010-2019

This study presents a brief overview of Integrated Marketing Communications (IMC) research, including effectiveness, and a discussion of the advertising competition landscape with a focus on the Effie Awards. We extend findings from the Quesenberry et al. (2012) study by investigating IMC touchpoint data within award-winning Effie campaigns from 2011-2016. Data was collected from the Effie database and then analyzed to explore how touchpoints have evolved. Results indicate that there are several new categories of touchpoints used in recent campaigns. We refer to these categories as Emerging Touchpoint Categories as a comparison against Quesenberry et al.’s category findings, hereafter referred …


Cultural Influences On Nonprofit Servant Leadership, Sungil Chung May 2017

Cultural Influences On Nonprofit Servant Leadership, Sungil Chung

Dissertations, 2014-2019

This research explores national and cultural differences in nonprofit leadership. Despite the global expansion of nonprofit organizations, limited research is found in the literature that studies national and cultural differences in nonprofit leadership specifically. This research is designed in two phases to address the overall research question of whether national cultures influence servant leadership in nonprofits. The first phase is a comparison study between U.S. nonprofit employees and South Korean nonprofit employees to examine if there are national differences on people’s preferences for nonprofit leadership. The second phase explores the relationship between Hofstede’s six cultural dimensions (i.e. power distance, individualism …


Beyond Beneficiaries Of Corporate Philanthropy: The Practice Of Corporate Social Responsibility In Nonprofit Firms, Roxann Allen May 2017

Beyond Beneficiaries Of Corporate Philanthropy: The Practice Of Corporate Social Responsibility In Nonprofit Firms, Roxann Allen

Dissertations, 2014-2019

While the nonprofit sector yields to isomorphic pressures to become more like their for-profit counterparts, they can adopt practices from the sector to move beyond beneficiaries to practitioners of the Corporate Social Responsibility (CSR) framework, the practice of which leads increased financial performance in the for-profit sector. This study tests two main hypotheses to answer the research question, “Is the practice of CSR effective for nonprofit organizations?” The results of multiple regression analyses suggest that the people bottom line management of CSR as measured by inclusion in The NonProfit Times “Best Nonprofits to Work For “list positively predicts a more …


Organizational Factors Associated With Quality Perinatal Care, Lisa H. Akers May 2017

Organizational Factors Associated With Quality Perinatal Care, Lisa H. Akers

Dissertations, 2014-2019

Provisions for perinatal care are an integral part of quality healthcare and are increasingly moving to the forefront of quality care measures in the healthcare setting (Agency for Healthcare Research and Quality, 2012; National Quality Forum, 2012; & The Joint Commission, 2010). Previous literature specifically focused attention to general quality of care, but recently there has been a call for a more comprehensive approach to measuring quality in the perinatal care setting, which necessitates the need for a better understanding of what is currently being offered (Collins & Draycott, 2015). Until now the literature has remained limited on the association …


Clicks, Likes, And Shares: Using The Theory Of Planned Behavior, Self-Efficacy, And Impression Management To Predict Digital Activism Activities, Aaron Noland May 2017

Clicks, Likes, And Shares: Using The Theory Of Planned Behavior, Self-Efficacy, And Impression Management To Predict Digital Activism Activities, Aaron Noland

Dissertations, 2014-2019

Social media has evolved as a space for connection, advocacy, and commerce in recent years. Nonprofit organizations have been called to engage stakeholders on the Internet generally, and social media specifically as the pervasiveness of online presence has increased. In addition, nonprofit organizations have struggled to sustain engagement with the millennial population over the same time. Millennials have been termed digital natives and use social media proficiently. The convergence of these two mandates for nonprofit organizations – to engage via social media and to engage millennials – represents the importance of this study. To begin to help nonprofit organizations develop …


What Happens At Camp Does Not Stay At Camp: A Rhetorical Analysis On The American Camp Association's 'Mission And Vision' Page, Abigail W. Fiege Apr 2017

What Happens At Camp Does Not Stay At Camp: A Rhetorical Analysis On The American Camp Association's 'Mission And Vision' Page, Abigail W. Fiege

SCOM Undergraduate Research Conference

Research on mission statements as a genre of rhetoric and evaluation of the American Camp Association's mission and vision webpage based on found criteria.


“Expanding That Story:” How Nonprofit Leaders Portray The Population They Serve, Sarah N. Koth Apr 2017

“Expanding That Story:” How Nonprofit Leaders Portray The Population They Serve, Sarah N. Koth

SCOM Undergraduate Research Conference

This research aims to understand how nonprofits leaders portray the populations they serve, specifically populations in low-economic status who receive material resources. Previous literature exploring the nonprofit sector considers volunteers and their experiences, although leaders set the tone for the organization’s language, and ultimately the quality of service. Five nonprofit organization (NPO) leaders from different organizations participated in semi-structured, in-depth interviews that lasted between 33 to 72 minutes. Questions inquired about their average week on the job, their contact with clients and volunteers, and how they want the public to view the population they serve. Accounts showed that nonprofit leaders …