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Full-Text Articles in Business
Storytelling In Destination Brand Communication: A Qualitative Analysis, Mehmet C. Yavuz, Muzaffer Sumbul, Nuket E. Ergec, Cetin I. Derdiyok
Storytelling In Destination Brand Communication: A Qualitative Analysis, Mehmet C. Yavuz, Muzaffer Sumbul, Nuket E. Ergec, Cetin I. Derdiyok
Journal of Global Business Insights
Stories help consumers to make sense of the product and/or services in marketing and branding. Especially in tourism, storytelling is an effective channel for destination brand communication. Stories are powerful because they turn myths into tangible consumer experience creators; they provide insights and encourage learning. Tourists have always needed myths-stories with attractive plots and characters to make sense of the tourism destination. So it’s important to have portfolio of attractive, positive stories and effective storytelling channels in destination brand communication for any destination brand. In this paper, certain stories derived from a formerly conducted research about a city destination were …
An Exploration Of The Use Of Photovoice-Inspired Techniques To Facilitate Narrative Leadership In A Small Group Of Middle-Aged Women, Michelle M. Zive
An Exploration Of The Use Of Photovoice-Inspired Techniques To Facilitate Narrative Leadership In A Small Group Of Middle-Aged Women, Michelle M. Zive
Dissertations
Leadership often is defined as a persuasive relationship. Over the last two decades, narrative leadership has been viewed in the Leadership Studies literature as a source of persuasion. Narrative leaders use stories to impact others in both large-scale political and social movements, as well as in large-scale organizations. Even as this has been happening, the field also has begun to re-conceptualize leadership as a group rather than an individual process, a view of leadership sometimes characterized as shared leadership. There is limited understanding of whether narrative leadership operates in shared leadership situations and a dearth of literature about specific techniques …