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Articles 1 - 16 of 16
Full-Text Articles in Business
The Impact Of Ethical Concerns On Fashion Consumerism: A Review, Lena Cavusoglu, Mourad Dakhli
The Impact Of Ethical Concerns On Fashion Consumerism: A Review, Lena Cavusoglu, Mourad Dakhli
Markets, Globalization & Development Review
Ethical and sustainable business practices have become some of the most significant concerns in the highly globalized fashion industry. Firms in this multi-billion dollar industry are taking these concerns seriously, and are carefully monitoring and responding to consumers’ actions that can range from expressing displeasure via social media to holding protests or even calling for boycotts of certain brands and firms. In this paper, the first output from a larger project on ethics of fashion, we review the extant literature on the ethical aspects of the global fashion system; and set the stage for further empirical and conceptual work.
Cutting The Cord—A Marketing Case: An Examination Of Changing Tv Viewership, John E. Crawford
Cutting The Cord—A Marketing Case: An Examination Of Changing Tv Viewership, John E. Crawford
Atlantic Marketing Journal
Consumers have more choices for TV programming and how that content is acquired than at any other time in the history of television. Through an action referred to as cord-cutting, many consumers are choosing to drop their cable or satellite programming providers in favor of lower-priced and more consumer-friendly programming providers such as Netflix, Hulu, and others. Consumer choices are being driven by many factors, including economics, lifestyle, technological developments, and social trends. This case discusses the cord-cutting trend and how it is impacting consumer choices and the business of providing television content to consumers. The case can be used …
How To Revive Beauty Subscription Boxes In Asia, Shilpa Madan
How To Revive Beauty Subscription Boxes In Asia, Shilpa Madan
Research Collection Lee Kong Chian School Of Business
After being acquired by consumer goods behemoth Unilever for a whopping $1 billion, Dollar Shave Club became the indisputable poster child of the subscription economy era. So will the next Dollar Shave Club come from Asia?
It's Not The Load That Breaks You Down, It's The Way You Carry It: An Examination Of The Relationship Between Negative Identity And Consumer Behavior, Cassandra Denise Davis
It's Not The Load That Breaks You Down, It's The Way You Carry It: An Examination Of The Relationship Between Negative Identity And Consumer Behavior, Cassandra Denise Davis
Graduate Theses and Dissertations
Research examining Social identity and consumer behavior often centers on groups with positive Social identities, exploring the influence of similar identities (i.e., shared values, shared gender, shared political affiliations, shared ethnicity…etc.) or desired identities (e.g., sports celebrities, actors, and actresses). For example, research has shown that people display an increased attention to identity-based stimuli following the activation of a Socially distinct identity (Forehand, Deshpandé, and Reed 2002) and that heightening the self‐importance of a consumer Social identity leads to a preference for identity-related brands (Reed 2004). An important but often overlooked aspect of the influence of Social identity on consumption, …
Recession Effect On Consumer Spend Allocation And Integrated Resorts' Profits, Toni Repetti, Ashok Singh
Recession Effect On Consumer Spend Allocation And Integrated Resorts' Profits, Toni Repetti, Ashok Singh
International Conference on Gambling & Risk Taking
Consumers have many decisions to make when it comes to travel. The first decision is choosing to travel at all, followed by how much to spend. Next based on the consumer’s motivations and preferences, they determine how to allocate their travel spend across a variety of categories. This study evaluates how revenue generation in integrated resorts changed during recessions. This allocation change in revenue also affects profits and profit margins as each department has a different cost structure. This study will also evaluate how profit and profit margins in each department were affected due to the change in revenue allocation …
Emotions Involved In Shopping At The Airport, Alexis D. Tymkiw
Emotions Involved In Shopping At The Airport, Alexis D. Tymkiw
Honors Theses
This paper examines the emotional motivations that drive consumers to shop at airport retailers. Airport retailing is a rapidly growing segment as airports continue to expand retail areas and the number of passengers increase each year. With larger retail areas, airports are beginning to resemble shopping areas. However, with higher prices and consumers experiencing time and space constraints, the airport is a very unique shopping environment. This paper explored two unique emotional motivations for shopping at airports: (1) to escape the stress of travel and (2) to eliminate boredom. Analysis of the in-depth interviews led to the development of four …
Becoming Our Parents: A Proposed Investigation Into Family Influence In Consumer Behavior, Katie E. Bowman
Becoming Our Parents: A Proposed Investigation Into Family Influence In Consumer Behavior, Katie E. Bowman
Honors Theses
Relationships between children and parents have been studied for years across multiple disciplines. Family ties affect countless decisions made throughout the world, making this study relevant to multiple researchers. The need to understand these family influences is particularly important within the business world. Because sales are the goal, being able to comprehend why a consumer purchases one product over the rest of its competition is crucial. This paper is focused specifically on the relationships between parents and their children and how that relationship affects the consumer behavior of the children. These relationships are being studied through intergenerational consumer patterns including …
The Indulgence And Restraint Cultural Dimension: A Cross-Cultural Study Of Mongolia And The United States, Rentsenkhand Enkh-Amgalan
The Indulgence And Restraint Cultural Dimension: A Cross-Cultural Study Of Mongolia And The United States, Rentsenkhand Enkh-Amgalan
Undergraduate Honors Theses
This research focuses on one of the least studied cultural dimension, “indulgence versus restraint” (IVR) and how it affects consumer behavior, international marketing, and global business operations in the U.S. and Mongolia. This project is the first research on IVR in Mongolia since the country is rarely studied and there is no available data for this cultural dimension. Samples of undergraduate business students (as consumers) from both countries were studied through surveys. The findings support that Mongolians and Americans are different regarding the “indulgence” cultural dimension. This paper has a significant contribution to the cross-cultural literature regarding the indulgence cultural …
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Masters Theses
Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …
Understanding The Contribution Of Curb Appeal To Retail Real Estate Values, Julia Freybote, Lauren Simon, Lauren Beitelspacher
Understanding The Contribution Of Curb Appeal To Retail Real Estate Values, Julia Freybote, Lauren Simon, Lauren Beitelspacher
Business Faculty Publications and Presentations
The concept of curb appeal and its impact on property values has been largely neglected in the real estate literature. In the context of retail real estate, curb appeal represents the general attractiveness of a store viewed from the sidewalk or parking lot that is expected to affect consumer patronage decisions and consequently property values. We develop a measurement instrument for curb appeal and assess the validity of our measure using exploratory and confirmatory factor analysis. Our results suggest that curb appeal is multi-dimensional and consists of an atmospheric, architectural and authenticity dimension. Using transaction data and a spatial autoregressive …
An Investigation Of Highly Identified Fans Who Bet Against Their Favorite Teams, Nola Agha, B. David Tyler
An Investigation Of Highly Identified Fans Who Bet Against Their Favorite Teams, Nola Agha, B. David Tyler
Sport Management
Using a mixed-method exploratory approach we describe and explain the seemingly nonnormative behaviors of highly identified fans who Bet Against their Favorite Teams (BAFT). Axial coding of qualitative data from 190 survey respondents and two focus groups indicates the emergence of common themes allowing a typology to unfold that explains the motives for and against BAFTing. Results reveal that Gamblers BAFT for reasons un-related to fandom. Hedgers, on the other hand, BAFT precisely because they are fans; they offset a perceived impending emotional loss with a financial gain, a behavior we identify as Hedging Against Future Failure (HAFFing). This research …
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
College of Journalism and Mass Communications: Faculty Publications
We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …
An Analysis Of The Fast Fashion Industry, Annie Radner Linden
An Analysis Of The Fast Fashion Industry, Annie Radner Linden
Senior Projects Fall 2016
Senior Project submitted to The Division of Social Studies of Bard College.
A Review Of Data Mining Techniques For Research In Online Shopping Behaviour Through Frequent Navigation Paths, Wing Lok Yeung
A Review Of Data Mining Techniques For Research In Online Shopping Behaviour Through Frequent Navigation Paths, Wing Lok Yeung
Hong Kong Institute of Business Studies Working Paper Series
Knowing how consumers navigate online shopping web sites enables retailers to not only better design their sites for navigation but also place buying recommendations at strategic points and personalise the flow of content. Frequent navigation paths can be derived from browsing histories or clickstreams with sequence-oriented data mining techniques. In this working paper, we highlight, with examples, the relevance of frequent navigation paths to online shopping behaviour research and review some relevant data mining techniques.
Examining The Role Of Price Fairness In Sport Consumer Ticket Purchase Decisions, Stephen L. Shapiro, Brendan Dwyer, Joris Drayer
Examining The Role Of Price Fairness In Sport Consumer Ticket Purchase Decisions, Stephen L. Shapiro, Brendan Dwyer, Joris Drayer
Human Movement Sciences & Special Education Faculty Publications
Ticket pricing in professional sports is transitioning from a cost-based to demand-based approach. It has been argued that consumer perceptions of fairness regarding demand-based ticket pricing could influence purchase decisions. Perceptions of unfair pricing practices can lead to dissatisfaction and negatively affect purchase behavior. However, familiarity with demand-based pricing strategies could mitigate perceptions that real-time price fluctuations are unfair to the consumer. Guided by transaction utility theory, the current study examined the relationship between various ticket offers, consumer perceptions of fairness, familiarity, and intentions to purchase professional sports tickets. The findings support previous theory suggesting perceptions of fairness and purchase …
Examining Consumer Perceptions Of Demand-Based Ticket Pricing In Sport, Stephen L. Shapiro, Joris Drayer, Brendan Dwyer
Examining Consumer Perceptions Of Demand-Based Ticket Pricing In Sport, Stephen L. Shapiro, Joris Drayer, Brendan Dwyer
Human Movement Sciences & Special Education Faculty Publications
Dynamic ticket pricing (DTP), a new revenue management (RM) strategy in sport, has grown in popularity in response to the demand-based ticket resale market. Previous research has examined the relationship between the primary and secondary ticket market and determinants of price in a DTP environment. However, research has not focused on consumer perceptions of DTP or resale prices. The purpose of this study was to examine consumer perceptions of demand-based pricing over time, to assess the influence of attitudes on perceived value and purchase intentions. Results indicated that time, team performance expectations, fairness perceptions, seat location, and ticket market influenced …