Business Commons^™

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Review Of Factors Influencing Employees’ Willingness To Share Knowledge, Paul Mc Manus, Mohamed Ragab, Amr Arisha, Sue Mulhall

Conference papers

Effective management of knowledge is currently recognised as the foundation of any organisation to maximise its abilities and achieve business targets. Organisations strive to leverage knowledge stocks – mostly held in the minds of their individual employees – in order to create value and drive success. For organisations to promote effective knowledge management, they have to develop innovative methods to encourage knowledge sharing practices. Knowledge sharing (KS) is a vital organisational process which empowers individuals to confront challenges of uncertainty and complexity, instils best practices, and enables the transfer of knowledge between different parts of the organisation. Given the fact …

Examining The Factors To Knowledge Sharing Within An Organisational Context, Paul Mc Manus

Conference papers

Abstract

In a global economy, knowledge may be a company’s greatest competitive advantage (Davenport & Prusak 2000). As such, competition for this resource has driven an increased demand for “a conscious strategy [by organisations] of getting the right knowledge to the right people at the right time and helping people share and put information into action in ways that strive to improve organisational performance” (O’Dell et al. 1998). Thus, it is the aim of this paper to provide an investigative look at the factors influencing the willingness of employees to knowledge share (KS) within an organisational context. Separated into two …