Business Commons^™

Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown

Journal of International Technology and Information Management

Assessment is now at the center of the new business education zeitgeist. This focus is the direct result of feedback from the business community regarding the growing gap between their needs and graduates from many business schools. Recently this divide has fallen under even closer scrutiny because of increasing student debt and the growing controversy over return-on- investment. Today business leaders are looking for web-savvy, problem-solving graduates. To this end, AACSB and regional accrediting bodies are calling for the adoption of comprehensive collaborative learning strategies to better align graduates’ skill sets with the real needs of business. Crowdsourcing, which is …

Social Media Analytics − A Unifying Definition, Comprehensive Framework, And Assessment Of Algorithms For Identifying Influencers In Social Media, Shih-Hui Hsiao

Theses and Dissertations--Business Administration

Given its relative infancy, there is a dearth of research on a comprehensive view of business social media analytics (SMA). This dissertation first examines current literature related to SMA and develops an integrated, unifying definition of business SMA, providing a nuanced starting point for future business SMA research. This dissertation identifies several benefits of business SMA, and elaborates on some of them, while presenting recent empirical evidence in support of foregoing observations. The dissertation also describes several challenges facing business SMA today, along with supporting evidence from the literature, some of which also offer mitigating solutions in particular contexts.

The …

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …