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Full-Text Articles in Business
Six Feet From Fame: Exploring Dark Tourism Motivation At Marilyn Monroe's Grave, Surjeet Baidwan
Six Feet From Fame: Exploring Dark Tourism Motivation At Marilyn Monroe's Grave, Surjeet Baidwan
UNLV Theses, Dissertations, Professional Papers, and Capstones
This dissertation presents an empirical phenomenological study of celebrity grave tourists at the site of Marilyn Monroe's grave in Los Angeles, CA. The purpose of this study was to fill a gap in the literature regarding the lived experience of celebrity grave tourists and their underlying motivations. This project was significant because it better explained an under-represented aspect of dark tourism by addressing the behaviors and motivations behind celebrity grave tourism. A qualitative empirical phenomenological method was employed. This approach relied upon the use of multiple in depth e-mail interviews and theme analysis. The results of the study suggested that …
The Effects Of Schema Congruity On Consumer Response To Celebrity Advertising, Tracy Harmon-Kizer
The Effects Of Schema Congruity On Consumer Response To Celebrity Advertising, Tracy Harmon-Kizer
Tracy R. Harmon-Kizer Ph.D.
The trend of celebrity-branded products is on the rise, creating a new domain in which to explore the match-up hypothesis. Moving beyond the celebrity as an endorser, but rather, a brand promoting a brand extension, this article examines how perceived congruence between a celebrity's image and the brand image of products they have developed is related to attitudinal and behavioral measures of advertising effectiveness. Employing a 2 × 3 full factorial design, congruence between the celebrity's image and the brand's image was varied (less vs. more congruent), along with the use of the celebrity's image (present, absent, non-celebrity models) to …
Teleinvestmentevangelists: Celebrity, Ritual And Religion And The Quest To “Beat The Market”, E. Douglas, Mary Keller, Elton Mcgoun
Teleinvestmentevangelists: Celebrity, Ritual And Religion And The Quest To “Beat The Market”, E. Douglas, Mary Keller, Elton Mcgoun
Mary L Keller
Purpose – This paper aims to offer a cultural understanding of investor faith in stock picking despite overwhelming evidence questioning its efficacy. Why, in the face of very widely communicated findings calling into question the advice and assistance offered by financial professionals to help them pick stocks or manage their mutual funds, do so many people persist in these practices? The authors believe that the best way to understand investor faith in the efficacy of stock picking is through teleinvestmentevangelists such as Jim Cramer, whose fusion of celebrity and religion taps into the ritualistic elements of investment that usually lie …