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Full-Text Articles in Business
The Purchasing Involvement Scale, Gokhan Karaatli
The Purchasing Involvement Scale, Gokhan Karaatli
Business Faculty Publications
No abstract provided.
"Eco-Friendly" Marketing: Beyond The Label, Elizabeth Gingerich
"Eco-Friendly" Marketing: Beyond The Label, Elizabeth Gingerich
Business Faculty Publications
The science is unequivocal: every ecosystem in the world is in decline. Without significant intervention, the world’s inhabitants of almost 7.3 billion are in peril. In light of this imminent threat and as a response to market pressures, public outcry, and changing national and international policies, businesses are seeking to rebrand their products by adopting a more environmentally-friendly approach. From various certification processes to other forms of green marketing, eco-labeling has been trending and consumer engagement rising. But without a thorough analysis of a particular product, the consumer’s belief that he/she is helping to contribute to a solution, may be …
Choice Of Business Majors & Growing International Enrollment In Us Universities & Salaries, Ceyhun Ozgur, Y Li, G Rogers
Choice Of Business Majors & Growing International Enrollment In Us Universities & Salaries, Ceyhun Ozgur, Y Li, G Rogers
Business Faculty Publications
No abstract provided.
Selection Of Statistical Software For Solving Big Data Problems: A Guide For Businesses, Students, And Universities, Ceyhun Ozgur, Michelle Kleckner, Yang Li
Selection Of Statistical Software For Solving Big Data Problems: A Guide For Businesses, Students, And Universities, Ceyhun Ozgur, Michelle Kleckner, Yang Li
Business Faculty Publications
The need for analysts with expertise in big data software is becoming more apparent in today’s society. Unfortunately, the demand for these analysts far exceeds the number available. A potential way to combat this shortage is to identify the software taught in colleges or universities. This article will examine four data analysis software—Excel add-ins, SPSS, SAS, and R—and we will outline the cost, training, and statistical methods/tests/uses for each of these software. It will further explain implications for universities and future students.