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Transforming For The Future: The New Economic Driver For The Las Vegas Tourism Industry, Kwangbok Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

Tourism transformation has recently become a key strategy in today's competitive business environment, as continued rejuvenation is required for a tourism destination to succeed over time. However, transformation can prove problematic for many emerging tourism destinations, which suffer from a lack of long-term decision-making tools and leadership from institutions at a local level. Therefore, this paper aims to use the theoretical framework of transformation theory—particularly the institution dimension— to demonstrate that Las Vegas’ ongoing transformative shift over the last 80 years from a mining town to a gaming destination, and then, to a multi-dimensional tourist attraction, has been largely successful …