Business Commons^™

What Happens In Las Vegas? How Exhibitors Use The Tradeshow Floor And Social Venues To Facilitate Business, Chrissy L. Nanton

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study illuminates how place characteristics shape the way in which tradeshow exhibitors “do” business on and off the tradeshow floor. A surge in framing tradeshows as temporary clusters has occurred in the recent decades. Temporary clusters are defined as “hotspots of intensive and dedicated exchange of knowledge, network building and generation of new ideas” (Maskell, Bathelt and Malmberg 2004). The idea that temporarily sharing geographic space can advantage firms is particularly noteworthy in a post-industrial globalized economy. In the literature, social scientists have paid specific attention to the connections between geography and spatial proximity, and information diffusion and knowledge …