Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Evaluating Event Effectiveness Across Alternate Platforms, Kristin Marie Malek
Evaluating Event Effectiveness Across Alternate Platforms, Kristin Marie Malek
UNLV Theses, Dissertations, Professional Papers, and Capstones
As technology continues to influence younger generations and demand a commanding presence in the workplace, more industries are trying to incorporate these advances. Organizations are rapidly adopting new technologies and have justified their return on investment by examining new attendee rates, ‘click-throughs’ on links, and company specific metrics. Despite advances in technology and growing consumer dependence on electronics, the meeting and events industry has been slow to adopt IT advances for fear of cannibalization (Fenich, et al., 2011; Pearlman & Gates, 2010). The goal of this research was to gain a better understanding of how alternate platforms can affect event …