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2015

Bryant University

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Full-Text Articles in Business

Social Media Marketing In Midterm Political Campaigns & Its Effect On Political Activity, Samantha M. Beaupre May 2015

Social Media Marketing In Midterm Political Campaigns & Its Effect On Political Activity, Samantha M. Beaupre

Honors Projects in Marketing

No abstract provided.


Who Pays For Music?, Meg Aman May 2015

Who Pays For Music?, Meg Aman

Honors Projects in Management

The purpose of this capstone project was to determine the attributes of consumers that pay for music, specifically music streaming services. The recent decline in current individual track sales and the increase in the number of streamed songs, highlights the relevance of this topic. The increasing popularity in music streaming has caused much contreversy in the music industry. Many artists are unhappy with the low revenue they receive from songwriting royalties from these streaming services that offer a free platform. Artists are not the only ones who need consumers to pay for music, the music streaming sites that provide free …


The Implications Of Self-Driving Cars On Insurance, Amanda Lobello May 2015

The Implications Of Self-Driving Cars On Insurance, Amanda Lobello

Honors Projects in Mathematics

Self-driving cars, also known as autonomous vehicles, are being researched and tested by automakers, technology industry leaders, and other institutions. Lawmakers and politicians are discussing the legislation that will affect the fate of such technology. Primary benefits include safety, mobility, free time, less traffic, and green effects. However, there are also obstacles to the implementation of self-driving vehicles including consumer acceptance, legal liability, and cost. With the potential shift in responsibility from driver to automaker, rating factors for insurance may change, weighing more heavily on the model of the car as a factor. The fate of auto insurance is in …


Wall Street Women: 1950s To The Present, Nicholas Calabro May 2015

Wall Street Women: 1950s To The Present, Nicholas Calabro

Honors Projects in History and Social Sciences

This project is designed to show the connection between the women of Wall Street and the Second and Third Waves of Feminism. In particular, it analyzes what principles of Second and Third Wave Feminism can be applied to the women of Wall Street. The project does this with qualitative information about feminism as well as the women’s experience on Wall Street and quantitative data about performance between men and women. This project is being done for the female accounting/finance students at Bryant University, so they can apply this information in the real world. In conclusion, both the Second and Third …


Perceptions Of African American Police Officers On Racial Profiling In Small Agencies, Charles P. Wilson, Shirley A. Wilson, Malane Thou Apr 2015

Perceptions Of African American Police Officers On Racial Profiling In Small Agencies, Charles P. Wilson, Shirley A. Wilson, Malane Thou

Management Department Faculty Journal Articles

Most assessments of the impact and effects of biased-based policing have been reviewed from the aspect of officer-citizen interaction during traffic stops, with the majority of studies focusing on these occurrences in larger police jurisdictions. Yet police officers themselves, and particularly African American officers, bring a completely different perspective to this issue that has not been fully considered or developed, especially where it concerns the smaller agencies that make up the bulk of the nation’s police community. This study considers the perceptions of African American police officers regarding the presence and impact of biased-based policing in their agencies, as well …


Innovation And Institutional Quality On Economic Growth In Asia, Nguyen Tran-Nguyen Apr 2015

Innovation And Institutional Quality On Economic Growth In Asia, Nguyen Tran-Nguyen

Honors Projects in Economics

When looking at the different effects of institutional quality on economic development, namely control of corruption, there are two different hypotheses that explain such effects. One is the “grease the wheel” hypothesis, which predicts that corruption is beneficial for growth, and the other one is the “sand the wheel” hypothesis, which says the opposite. Corruption is normally blamed for the slow economic growths in some countries, but some Asian countries’ exponential growths have proven the “grease the wheel” hypothesis otherwise. The “Asian experience”1 phenomenon occurs when corruption does not seem to hamper business activities in some Asian countries. This research …


The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek Apr 2015

The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek

Honors Projects in Marketing

The use of social media, specifically Instagram, of 305 Bryant University students ages 18-28 was investigated through student completion of an online survey to examine how following exercise and food related Instagram accounts impacts behavior. Both male and females use Instagram fairly equally, though males are more responsive to food Instagram accounts than females, who have no significant difference in behavior. Both males and females who follow exercise Instagram accounts are significantly more active than those who do not follow exercise Instagram accounts. Given the recent explosive use of Instagram in the population, the implications for this study are enormous, …


Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy Apr 2015

Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy

Honors Projects in Marketing

Effectively utilizing persuasion techniques in advertising is essential for businesses to master in order to stay ahead of its competitors. This research project investigates the ways in which marketers advertise brands and products in the online environment, specifically on the social networking sites Twitter and Facebook. More specifically, the implementation of different techniques and credibility of sources will be examined to help gauge the effectiveness of advertisements. By utilizing the constructs of the Persuasion Knowledge Model and source credibility, the attitudes toward brands and advertisements within the online environment was tested. The goal of this research is to evaluate the …


Supplier Selection Criteria For Sustainable Supply Chains, Amy Terracciano Apr 2015

Supplier Selection Criteria For Sustainable Supply Chains, Amy Terracciano

Honors Projects in Management

In today’s global business environment, suppliers can have a significant impact on the buyer’s supply chain. Selecting the right supplier can be a critical decision for manufacturers and distributors, and to aid in the supplier selection decision making process a large number of selection criteria have been proposed in the literature. Supplier selection criteria have traditionally focused on metrics that impact the buyer’s costs. But due to increased business awareness of the importance of sustainability, supplier selection criteria have now come to include measures on environmental and social performance. While environmental metrics for supplier selection have received some attention in …


The Discreet Trader, Seth Wing Apr 2015

The Discreet Trader, Seth Wing

Honors Projects in Finance

This paper examines insider trading, specifically trades by corporate insiders around quarterly earnings announcements. Announcements were broken up into three categories: earnings above analyst expectations, earnings below expectations, and earnings in line with expectations. Trade data was collected from the thirty companies of the Dow Jones Industrial Average from 2012-’13. The trades were sorted by purchases and sales by date and analyzed with the earnings report of which the trades were made. Only trades in the interval from twenty days before the announcement date to twenty days after the announcement date were considered. The prediction was that corporate insiders would …


Valuing “Green” How “Going Green” Affects A Company’S Stock Price, Alexia Bayer Apr 2015

Valuing “Green” How “Going Green” Affects A Company’S Stock Price, Alexia Bayer

Honors Projects in Finance

Environmentally conscious decision making has become a prominent topic in business that has the potential to affect the public opinion and performance of companies. This project seeks to identify whether or not positive changes in excess return might offer an incentive for companies to adopt green initiatives. It examines the ways in which companies’ green initiatives, as measured by their annual Carbon Disclosure Project S&P 500 Climate Change Report score, impact their stock price. In other words, is there value in “going green”? It is hypothesized that companies exhibiting greater variance in their environmental initiatives from one year to the …


The Power Of Point Of Sale Improving Growth, Profit, And Customer Service In A Retail Business, Matthew Cote Apr 2015

The Power Of Point Of Sale Improving Growth, Profit, And Customer Service In A Retail Business, Matthew Cote

Honors Projects in Marketing

For many small businesses, creating a captivating retail experience is the key to success, and finding the right technologies to enable that experience is crucial for sustaining a competitive advantage. This project is a case study designed to evaluate and select a Point of Sale (POS) system and Inventory Management (IM) system for a small business based upon its specific industry needs. The project creates a three step framework leading up to the real world implementation of these systems and uses the Rhode Island based company - Wildwood Inc. - as the subject of the study. Wildwood Inc. is a …


The Archway Investment Fund Semi Annual Report, Spring 2015, Bryant University, Archway Investment Fund Apr 2015

The Archway Investment Fund Semi Annual Report, Spring 2015, Bryant University, Archway Investment Fund

Archway Investment Fund

No abstract provided.


Federal Bid Protests: Is The Tail Wagging The Dog?, Michael J. Gravier, Timothy G. Hawkins, E. Cory Yoder Jan 2015

Federal Bid Protests: Is The Tail Wagging The Dog?, Michael J. Gravier, Timothy G. Hawkins, E. Cory Yoder

Marketing Department Faculty Journal Articles

The fear of receiving a bid protest is said to affect acquisition strategies, yet it has not been empirically explored. Based on the Public Value Framework and interviews with contracting personnel, this research tests a model of antecedents to and consequences of the fear of a protest. Survey data was obtained from a sample of 350 contracting personnel. The fear of protest is mitigated by having sufficient procurement lead time and by source selection experience, and increased by protest risk. Fear of protest increases compromised technical evaluations, added procurement lead time, and transaction costs, while it decreases contracting officer authority …


What Do Institutional Investors Know And Act On Before Almost Everyone Else: Evidence From Corporate Bankruptcies, Elena Precourt, Henry Oppenheimer Jan 2015

What Do Institutional Investors Know And Act On Before Almost Everyone Else: Evidence From Corporate Bankruptcies, Elena Precourt, Henry Oppenheimer

Accounting Department Faculty Journal Articles

We analyze investment behavior of institutional managers who hold and trade shares of firms that file for bankruptcy. We find that during the five-year period preceding a bankruptcy filing, institutional investors (except those managing investment companies) are net buyers with a positive abnormal net number of shares traded during the period. Institutional managers start to sell shares of bankrupt firms sooner in some firms than in others; these earlier sales are of smaller firms with weaker operating performance, and lower equity risk. We do not find evidence that institutional stockholders trade strategically and avoid material price declines before they occur.