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Articles 1 - 13 of 13
Full-Text Articles in Business
Montana Folk Festival 2015, Megan Schultz
Montana Folk Festival 2015, Megan Schultz
Institute for Tourism and Recreation Research Publications
This study was conducted for the non-profit Mainstreet Uptown Butte, to provide insight into the characteristics of attendees of the 2015 Montana Folk Festival. Paper surveys were completed by 371 attendees of the event. Results show that 75% of respondents were residents of Montana and of those Montana residents, 39% were from Butte-Silver Bow County. Out-of-county respondents spent an average of 2.81 nights in Butte-Silver Bow County and more people spent money on motel/hotel/b&b purchases, gasoline, and restaurant/bars while visiting the area than any other spending categories. Restaurant/bar purchases received the highest total dollars spent during the event. Respondents to …
Montana Cowboy Poetry Gathering And Western Music Rendezvous 2015, Megan Schultz
Montana Cowboy Poetry Gathering And Western Music Rendezvous 2015, Megan Schultz
Institute for Tourism and Recreation Research Publications
This study was conducted for the Montana Cowboy Poetry Gathering and Western Music Rendezvous to provide insight into the characteristics of attendees to the thirtieth annual event. Paper surveys were completed by 82 attendees of the event. Results show that 65% of attendees were residents of Montana and of those 63% came from outside of Fergus County. Visitors spent an average of four nights in the Lewistown area. More people spent money on restaurant/bar, hotel/motel, and retail goods while visiting the area than other spending categories. Respondents to the survey reported total spending of $36,852 in Lewistown/Central Montana. Results provide …
Canadian Travelers In Montana: Traveler Profiles By Purpose Of Trip To The State, Kara Grau, Brian Battaglia
Canadian Travelers In Montana: Traveler Profiles By Purpose Of Trip To The State, Kara Grau, Brian Battaglia
Institute for Tourism and Recreation Research Publications
This report presents information about Canadian travelers in Montana, as part of ITRR’s ongoing study of nonresident visitors to the state. Much of the information gathered as a result of the study can be accessed by users of ITRR’s Interactive Data website: http://www.tourismresearchmt.org/ However, there are some limitations with the way data can be selected using the website. An interest in knowing more about Canadians who visited Montana for specific reasons has been expressed, but the data cannot be selected this way on the website. Therefore, this report serves as a summary of characteristics of Canadian travelers who were in …
The Event At Rebecca Farm 2015, Megan Schultz
The Event At Rebecca Farm 2015, Megan Schultz
Institute for Tourism and Recreation Research Publications
This study was conducted for Montana Equestrian Events, Inc. to provide insight into the characteristics of attendees to the fourteenth annual The Event at Rebecca Farm. Paper surveys were completed by 473 attendees of the event. Results show that 60% of attendees were residents of Montana and of those 29% came from outside of Flathead County. Visitors spent an average of 6.29 nights in the Flathead Valley area. More people spent money on hotel/motel, restaurant/bar, and gasoline while visiting the area than other spending categories. Respondents to the survey reported total spending of $261,020 in the Flathead Valley. Results provide …
Revisiting Market Segments Based On "What Attracted Visitors To Montana", Norma P. Nickerson, Jake Jorgenson
Revisiting Market Segments Based On "What Attracted Visitors To Montana", Norma P. Nickerson, Jake Jorgenson
Institute for Tourism and Recreation Research Publications
Destination branding has risen in popularity since place branding has proven beneficial for states, cities, and countries looking to position themselves away from competition. In 1999, nonresident visitors to Montana were segmented based on what attracted them to the state and compared against one another resulting in the article “Branding a state from features to positioning: Making it simple” in the Journal of Vacation Marketing. Since then, a statewide branding initiative was developed and implemented providing the state with a cohesive message for stakeholders. This study revisits the segmentation process from pre-brand visitors with those who recently traveled to the …
2015 Montana State High School Rodeo Finals, Megan Tanner Schultz
2015 Montana State High School Rodeo Finals, Megan Tanner Schultz
Institute for Tourism and Recreation Research Publications
This study was conducted for the Kalispell Chamber of Commerce/Convention and Visitor Bureau to provide insight into the characteristics of attendees to the Montana State High School Rodeo Finals event. Paper surveys were completed by 154 attendees of the event. Results show that 93% of attendees were residents of Montana and of those 67% came from outside of Flathead County. Visitors to the Flathead Valley area spent an average of 3.72 nights in Kalispell. More people spent money on restaurant/bar, hotel/motel and retail goods while visiting the area than other spending categories. In last year’s event hotels/motels received the highest …
2014 Economic Contribution Of Nonresident Travel Spending In Montana Travel Regions And Counties, Kara Grau
2014 Economic Contribution Of Nonresident Travel Spending In Montana Travel Regions And Counties, Kara Grau
Institute for Tourism and Recreation Research Publications
Money spent by those traveling to and through Montana has an effect not only on the businesses where spending occurs, but it ripples throughout the state’s economy, as well. Statewide, spending by nonresidents (averaged over two years) totaled $3.79 billion. This report details the methods and results of the economic impact analyses for each of Montana’s travel regions, as well as analyses for counties in which nonresident travelers spent approximately $50 million or more.
Spartan Race 2015, Megan Schultz
Spartan Race 2015, Megan Schultz
Institute for Tourism and Recreation Research Publications
This study was conducted for the Kalispell Chamber of Commerce/Convention and Visitor Bureau to provide insight into the characteristics of attendees of the 2015 Spartan Race. Paper surveys on site were completed by 423 attendees and/or participants of the event. Results show that 53% of respondents were registered participants of the event while 47% were spectators. Residents of Montana made up 48% of the respondents and of those Montana residents, 39% were from Flathead County. Out-of-county respondents spent an average of 3.43 nights away from home. Of those nights, an average of 3.41 nights were in Montana and 1.30 nights …
The Montana Expression 2015: Bicycling, Norma P. Nickerson, Megan Schultz
The Montana Expression 2015: Bicycling, Norma P. Nickerson, Megan Schultz
Institute for Tourism and Recreation Research Publications
8,435 residents responded to a survey about their bicycling participation, safety issues and knowledge of laws. Results showed that most residents are not familiar with Montana bicycling laws and do not feel that highways are safe places to bicycle. Forty-six percent of Montana residents 18 and over have bicycled in the past 12 months and of those, only 11 percent bicycled in the winter while 97 percent bicycled in the summer season. Most bicyclists rode within a community on a roadway (62%) followed by 48 percent who rode on a paved path. The smallest number was highway bicycling, where 12 …
2014 Nonresident Visitation, Expenditures, And Economic Impact Estimates: Estimates By Full Year, Quarters, Trip Purposes, And International Visitors., Kara Grau
Institute for Tourism and Recreation Research Publications
A collection of 2014 full year and quarterly estimates of nonresident visitation, expenditures by nonresident travelers, and economic impact estimates, including expenditures by purpose of trip, airport of arrival, and international visitors.
Pond Hockey Classic 2015, Megan Tanner Schultz
Pond Hockey Classic 2015, Megan Tanner Schultz
Institute for Tourism and Recreation Research Publications
This study was conducted for the Kalispell Conventions and Visitor Bureau, to provide insight into the characteristics of attendees of the 2015 Pond Hockey Classic. Paper surveys on site or a post-event web survey were completed by 149 attendees and/or participants of the event. Results show that 60% of respondents were residents of Montana and of those Montana residents, 69% were from Flathead County. Out-of-county respondents spent an average of 2.84 nights in Kalispell and on average less than 1 night in other Flathead Valley locations (not Kalispell). Hotel/motel/b&b purchases received the highest total dollars spent during the event. Respondents …
Relocation To Montana: Current Residents Who Were Influenced By Previous Vacations Or Seasonal Tourism Jobs To Move To The State, Kara Grau
Institute for Tourism and Recreation Research Publications
Montana residents were surveyed during 4th quarter, 2012, and asked several questions regarding experiences that may have influenced them to relocate to Montana if they were not born in the state. Respondents who had relocated to the state were asked about business ownership in the state. The research presented here helps us to understand and quantify the number of Montanans who were influenced to relocate to Montana, likely for many of these same reasons. Furthermore, as illustrated by these survey results, these Montanans who relocated to the state as a result of having an opportunity to vacation or work seasonally …
Tourism And Recreation Trends And Outlook: Montana's Varied Traveler - A Look Into Quarterly Differences, Norma P. Nickerson, Megan Schultz
Tourism And Recreation Trends And Outlook: Montana's Varied Traveler - A Look Into Quarterly Differences, Norma P. Nickerson, Megan Schultz
Institute for Tourism and Recreation Research Publications
This report shows a Montana tourism and recreation outlook for 2015 and a review of 2014 data.