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Hospitality Graduate Students’ Program Choice Decisions: Implications For Faculty And Administrators, Hubert B. Van Hoof, Luorong Wu, Lu Zhang Mar 2014

Hospitality Graduate Students’ Program Choice Decisions: Implications For Faculty And Administrators, Hubert B. Van Hoof, Luorong Wu, Lu Zhang

Hospitality Review

Despite rapid growth in the quality and volume of hospitality graduate research and education in recent years, little information is available in the extant body of literature about the program choices of hospitality management graduate students, information that is crucial for program administrators and faculty in their attempts to attract the most promising students to their programs. This paper reports on a study among graduate students in U.S, hospitality management programs designed to understand why they chose to pursue their degrees at their programs of choice. Given the large numbers of international students presently enrolled, the study additionally looked into …


Perceived Similarity Of Other Customers On Service Experience, Lisa Wan, Shing Chung, Patrick Poon, Maggie Chu Jan 2014

Perceived Similarity Of Other Customers On Service Experience, Lisa Wan, Shing Chung, Patrick Poon, Maggie Chu

Hong Kong Institute of Business Studies Working Paper Series

This study aims to examine how a mere appearance of other similar customers will influence the perceived service quality of a potential customer. This research involves two experimental studies. Findings shows that if potential customers perceive other customers to be similar (vs. dissimilar) in a hospitality setting with regard to age, they will have more favorable perceptions toward the service quality and have a higher purchase intention. However, the positive impact of the similarity in age cohort can override the negative impact of dissimilarity in ethnicity on one's perceived service quality and purchase intentions. The results provide implications for hospitality …