Business Commons^™

A New Look At Nonprofit Online Fundraising: Persuasion Through The Means Of Credibility And Psychological Consistency, Kaytlin Lemier

Journal of Undergraduate Research at Minnesota State University, Mankato

A study was conducted to examine how the persuasive elements of a message contribute to non-profit organizations’ potential to gain financial support. The purpose of the study was to apply theories of persuasion to advance an understanding of the underlying elements relevant to successful fundraising appeals. The two main constructs examined were credibility and psychological consistency. Applied to the context of non-profit fundraising, credibility refers to the judgments granting institutions and/or donors make about the believability of the non-profit organization or its individual representatives, and psychological consistency refers to donors’ internal drive to reduce inconsistencies between their behavior and their …

Some Experiences Cannot Be Had At A Distance: The Importance Of Face-To-Face Settings For Building Professional Networking Skills, Kendra Harris, Jacqueline A. Williams

Atlantic Marketing Journal

No abstract provided.

Crowdfunding In Museums, Melanie R. Bump

Seton Hall University Dissertations and Theses (ETDs)

The successes of websites such as Kickstarter and Indiegogo have propelled the popularity of crowdfunding and have made it a viable mode of fundraising in museums. Museums have used crowdfunding to raise funds for a wide variety of purposes including purchasing property, construction, disaster recovery, exhibition production, educational programs, and artifact conservation. An increasing number of museums have launched campaigns through various crowdfunding websites, experiencing varying degrees of success. In order to use crowdfunding as an effective fundraising tool, it is important to understand all the factors that contribute to the overall achievement of a crowdfunding campaign.

This thesis describes …

Who Gives A Dollar? A Qualitative Study Of Young Alumni Donors, Paige K. Atchley

Chancellor’s Honors Program Projects

No abstract provided.

Increasing Individual Donations At Mill Street Loft, Anreka Gordon

MPA Capstone Projects 2006 - 2015

A percentage of its total operating budget, Mill Street Loft's (MSL) individual donations have remained at 3 percent since 2011. MSL would like to launch new programs and expand program scholarship assistance but is unable to do so because of its small level of discretionary income. This study examines how MSL can enhance fundraising strategies to increase individual donations.

Youthbuild Providence: Public Relations Plan, Madeline Armater, Clayton Durant, Michelle Ryder, James Paternostro, Kaiwen Zhu

Marketing and Communications

Understanding what incentives drive businesses to partner with non-profits, as well as understanding what media business owners will pay attention to can help our firm get YouthBuild Providence’s name and message in the correct places that will have a higher probability of being consumed by these higher level managers or small business owners. To get the message out correctly, we are going to leverage the use of social media and local media to push our message out to small businesses.

Community Preparatory School: Alumni Relations Plan, Arnold Robinson

Marketing and Communications

When trying to get people to understand your message, you can use the Uses and Gratifications theory which talks about how people tend to pay attention when they are entertained, informed, their opinions get reinforced and they have a sense of belonging. Our message will get people to pay attention because the Alumni already have a sense of belonging to CPS, and it informs and reinforces their opinions about caring for their Alma mater. We will get Alumni to believe this message by holding events and other activities in which they can be a part of.

Empowered And Engaged: Exploring Social Media Best Practices For Nonprofits, Tessa Warner, Alexis Abel, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Although nonprofits see value and potential in social media, many have not yet mastered social media and harnessed their full potential. This phenomenological study sought to identify the best social media strategies and tactics for effectively engaging existing and potential donors, volunteers and stakeholders, according to social media nonprofit professionals. Six themes emerged: listening to the audience; engaging instead of fundraising; sharing relevant, valuable and actionable content; being honest, accessible and responsive; using social media as part of a multi-channel strategy; and that measuring is mandatory.

Annual Giving: Recommended Practices For Universities Based On Current Literature, Conversations With Professionals, And Personal Experience, Paige Berry

Honors College Theses

Development, or fundraising, is essential to non-profit institutions. Hospitals, universities, and charity groups rely on the support of individuals, corporations, foundations, and government agencies to fund their endeavors. Educational fundraising has existed in America as long as the higher education system itself. Private institutions like Harvard College originally gained funding by sending solicitors from America to England. (Worth, 1993, p. 18) Throughout the years, departments that focus exclusively on development have been established in universities and non-profits, with subdivisions focused on various constituent segments. At educational institutions, alumni relations departments often form partnerships with development offices because of the similarities …

Conscientious Conservation: Global Collaboration, Leadership Development, And 21st Century Fundraising, Maria Gonzalez

Maria E Gonzalez

No abstract provided.

Corporate Fundraising: What's The Key To Unlocking Corporate Wealth?, David Cooke

David Cooke

This presentation advances the notion that when approaching corporations for support the not-for-profit world should seek to build partnerships whereby the alliance between the company and the charitable organisation is one of mutual benefit. This is based on the fact that the nfp world has an enormous amount to offer the commercial world in helping corporations alleviate some of their most challenging problems.