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Full-Text Articles in Business
To What Extent Do Wineries Study Their Consumers And Visitors? Implications For Wine Tourism Development, Abel Alonso, Alessandro Bressan, Michelle O'Shea, Vlad Krajsic
To What Extent Do Wineries Study Their Consumers And Visitors? Implications For Wine Tourism Development, Abel Alonso, Alessandro Bressan, Michelle O'Shea, Vlad Krajsic
Abel D Alonso
In their quest for long-term sustainability and financial success, winery entrepreneurs increasingly perceive wine tourism and tourism-related enterprises as important facets of their business strategy. However, to benefit from wine tourism activities, winery operators will need to develop new skills and business capabilities. In this context, learning from and understanding consumers and visitors' preferences and expectations is of paramount importance to wineries' long-term sustainability and, importantly, their financial success. This study examines the extent to which winery owners and managers "study" their visitors, gathering data from 451 Italian, Spanish, and New World small and medium wineries. The majority of respondents …
Old Wine Region, New Concept And Sustainable Development: Winery Entrepreneurs’ Perceived Benefits From Wine Tourism On Spain's Canary Islands, Abel Alonso, Yi Liu
Old Wine Region, New Concept And Sustainable Development: Winery Entrepreneurs’ Perceived Benefits From Wine Tourism On Spain's Canary Islands, Abel Alonso, Yi Liu
Abel D Alonso
Much of wine tourism research underlines the many benefits of this concept for wineries, the wine sector and rural areas. Few studies, however, have taken a longitudinal approach to investigate (1) the extent to which wineries become involved in wine tourism, (2) whether they actually benefit from it over time and (3) what impediments, if any, prevent them from maximising the opportunities that wine tourism may provide. This study builds upon existing research to investigate the perspective of small winery entrepreneurs on Spain's Canary Islands. After years of planning and expectations concerning the potential of wine tourism, overall respondents indicate …