Business Commons^™

Can Universities Assist Small Hospitality Enterprises? The Operators' Views, Abel Alonso, M O'Neill .

Abel D Alonso

Previous research studying university–industry relationships suggests the existence of a traditional approach to cooperation and reciprocal support between these two entities. At the other end, little, if any, research has been conducted exploring relationships between universities or institutions with teaching hospitality management and the hospitality industry, particularly small hospitality enterprises. Fundamentally, there is a distinct lack of knowledge pertaining to industry attitudes and perceptions of these hospitality management programs, their students, and the cooperative services they might provide in assisting small hospitality enterprises in their day-to-day operations. The present study seeks to gain insights on these issues by studying small …