Business Commons^™

Facilitating External Engagement And Developing Industry-Focused Programmes In Cork Institute Of Technology, Irene Sheridan, Deirdre Goggin, Daithí Fallon

Conference Papers

As organisations focus on economic indicators and return on investment their approaches to learning and development opportunities are transformed. In a challenging, competitive climate there is a need to ensure that long and short term benefits are maximised. While engagement is often presented as a third mission of universities, encompassing the full range of external interactions with enterprises, individuals and communities, separate and distinct from the first two missions of teaching and research, is only effective if it is closely interlinked with them.

Vorley and Nelles (2008) describe the third mission as a ‘thread that has the capacity to weave …

The Implications Of Regional And National Demographic Projections For Future Gms Costs In Ireland Through To 2026, Aisling Conway Lenihan, Martin Keneally, Noel Woods, Andreas Thummel, Marie Ryan

Dept. of Management & Enterprise Publications

As the health services in Ireland have become more resource-constrained, pressure has increased to reduce public spending on community drug schemes such as General Medical Services (GMS) drug prescribing and to understand current and future trends in prescribing. The GMS scheme covers approximately 37% of the Irish population in 2011 and entitles them, inter alia, to free prescription drugs and appliances. This paper projects the effects of future changes in population, coverage, claims rates and average claims cost on GMS costs in Ireland.

Designing Museums For Participation, Collaboration And Social Interaction, Martin Mccarthy

Masters

This thesis documents the design and development of novel interactive experiences that explored concepts aimed to enhance the visitor experience to Cork Butter Museum, Cork, Ireland.

The context to the work is that in recent years, museums and cultural institutions are increasingly motivated to apply creative strategies to engage visitors who come for recreational, social and sometimes educative purposes. Novel museum exhibits designed to cater for such needs often involves the integration of new media technologies in response to rising expectations visitors have with regards to being actively engaged during their visit. This often requires a higher level of participation …

Still Sparkling The Phenomenon Of Bottled Water—An Irish Context, Hayley Collins, Angela Wright

Dept. of Organisation & Professional Development Publications

Why choose to buy one brand of bottled water over another, when, as consumers, we are effectively just buying water — H2O — a colourless, odourless product? This study investigates the power of branding in the bottle water market—a billion euro industry that has been created to sell a product with little or no distinguishable features. Sales of bottled water continue to increase year on year globally, and in Ireland. Ballygowan and Volvic have the largest market share of the water market in Ireland, and, interestingly, they also invest the most in their marketing. One of the aims of this …

The Domestic Death Of A Global Icon? A Situational Analysis Of The Irish Public House, Gail Cotter Buckley, Angela Wright

Dept. of Organisation & Professional Development Publications

The public house has formed an intrinsic part of the Irish way of life for centuries, but it may soon be gone due to changes in demographics, alcohol consumption, and other variables including psychographic and geographic factors. Changes in Irish society during the rise in affluence characteristic of the Celtic Tiger era, and applicable Government policies have all played a role in altering the Irish pub culture. This research examines the current situation of the public house market in Ireland today with an aim of recommending some viable solutions to this declining industry. Government intervention in the future will be …

An Empirical Investigation Of The Development Of Enterprise Resource Planning (Erp) Systems Education For Third-Level Business Students, Maurice O'Brien

Theses

This study is an empirical investigation of the development of Enterprise Resource Planning systems (ERP) education for Business students. It uses Cork Institute of Technology (CIT) as its case study to determine the benefits of practical ERP education, the challenges faced by third-level institutions and how ERP education should be provided to Business students. The researcher used observation, review of documentation, and semi-structured interviews of fifteen academics as the research techniques.

As well as being beneficial for students, employers and ERP vendors, this study finds that the provision of practical ERP education has reciprocal benefits for the third-level institution. By …

The Role Of Social Marketing In Salt Reduction, Michael Barry

Theses

More people die from cardiovascular disease than any other cause in Ireland (Department of Health, 2013). A direct correlation exists between high salt intake and high blood pressure and ensuing cardiovascular diseases (He and MacGregor, 2010). This thesis focuses on the use of social marketing to educate people on the dangers of high salt intake with the eventual aim of making recommendations to aid in the reduction of high blood pressure. In-depth interviews were conducted with twelve leading personnel from salt reduction and social marketing fields. All interviewees reached similar conclusions suggesting that salt reduction as a health issue needs …

An Investigation Into The Marketing, Advertising And Labelling Of Processed Food In Ireland And Its Influences On Consumer Choice And Subsequent Health Issues, Jane Healy

Theses

Ireland has experienced much economic and social change in recent years, and as a result of this, many new food choices and commodities are on offer to the consumer. The simple diet of fresh, unprocessed foods that existed in Ireland in the past has for many consumers been replaced by processed, convenience food products. The purpose of this study is to examine the effects which the marketing, advertising and labelling of processed food in Ireland has on consumers, and how these strategies influence their choice of food. The advertising claims and the labelling of these processed foods is of interest …

The Significance Of Social Media And Website Use In The Promotion Of Regional Festivals, Áine B. Organ

Theses

The purpose of this thesis is to demonstrate the significance of social media and the use of website in the planning of an event. In any industry, communication is vital to the development process. This communication is especially important in the event planning industry. Communication with suppliers, civil servants, clients and general publics is an element of every event. Promotion falls under the communication process. This promotion can be done via: press releases; fliers; posters; word of mouth; traditional media and social media. Social media is a growing importance in relation to the promoting of events.

Those who have worked …

Do Irish Consumers Understand Financial Risk In Savings And Investment Products In The Irish Financial Services Market?, Alan N. Burrows

Theses

This thesis focuses on Irish adult consumers and examines whether they understand the financial risk pertaining to the savings and investment products that they purchase in the Irish financial services market. This study is important because there is no up to date data currently available on this topic, specifically and solely related to Ireland and to Irish consumers. The findings of this study are significant because, if consumers lack an understanding of financial risk, it can potentially lead to mistakes in financial decisions which may lead to negative financial repercussions for consumers throughout their life and into retirement. In this …

Analysis Of The Current Public Relations Practices Within The Irish Luxury Hotel Sector And The Importance Of These Practices To The Industry., Aoife Ducatta Lohse

Theses

The purpose of this study was to investigate the current knowledge, importance and application of public relations within Irish Luxury Hotels. Another aim was to find out how the public relations theories of relationship management, strategic management and communications are used in the sector.

The research methodology in this study used a mixed method approach. Quantitative research was used in the form of an online questionnaire and qualitative research was used in the form of semi-structured interviews. The online questionnaire was distributed to all luxury four star and five star properties with an online presence in Ireland with an aim …

The Irish Lean Experience - Origins, Development, Current Practice And Emerging Trends, Dermot Mccarthy

Theses

Lean applications are widespread in today’s business world. Lean started as the Toyota Production System, or World Class Manufacturing, and developed into Lean, as a consequence of the major Womack and Jones publication. The Machine that Changed the World, published in 1990. This dissertation examines the impact of Lean on Irish manufacturing generally, and then examines the impact of Lean on professional Industrial Engineering in Ireland. It looks at the implications for professional Industrial Engineers in a Lean environment. Then emergent developments in Lean and Industrial Engineering in Ireland are examined. This research specifically seeks to examine the question of …

The Proliferation Of Augmented Reality Applications: Exploring Consumer Adoption And Marketing Applications, Stephen O'Mahony

Theses

In the contemporary landscape, human behaviour is characterised by digitally mediated interactions. Computing power has simultaneously enhanced and miniaturised to the extent that contemporary consumer devices demonstrate power equivalent to or greater than that of personal computers of recent memory. At the same time, network connectivity has proliferated to ubiquitous levels. In this landscape, the concept of augmented reality (AR) has emerged as a way to visualise the pervasive virtual information woven into the physical environment as a result of ubiquitous connectivity, facilitated by ever-increasing device sophistication. However, research on the phenomenon has remained predominantly technical in nature; outside of …

An Investigation Into The Importance Of Organisational Public Relations For Live Music Festivals In Ireland, Paying Particular Attention To Organisational Identity, Image And Reputation, David Mahy

Theses

This research is concerned with Image and Reputation creation and management within the entertainment sector, specifically with regard to live music festivals and how a Public Relations campaign can successfully create a favourable image with its main target demographics and maintain a positive reputation and corporate identity.

The literature on the subjects of reputation, identity and event management revealed that relationship building and image management with primary groups of stakeholders can be very significant contributors to the success of live music festivals. Successful two way engagement with customers and perspective attendees of the festival can ensure the continued existence of …

Becoming An Entrepreneur: Researching The Role Of Mentors In Identity Construction, Monika Dukarska

Theses

This study examines the role of the mentor on the identity construction of the Nascent Entrepreneur. It aims to answer the questions on how the mentor supports the creation and growth of their business, encourages them to experiment, stimulates their reflexivity and opens and encourages the network opportunity for them. This is examined through a formal mentoring programme known as the New Frontiers Entrepreneur Development programme, designed by Enterprise Ireland and managed by the local Institutes of Technology. This thesis researches the relationship that develops between the mentor and the mentee, the mentoring life cycle and the tools and techniques …

Learning In Action: Implementing A Facilitated Learning Programme For Tourism Micro-Firms, Dr. Felicity Kelliher, Dr. Leana Reinl

Irish Business Journal

This paper presents findings from research associated with a tourism micro-firm facilitated learning programme, carried out over a four-year period. Considering traditional educational interventions have had limited impact on micro-firm activities; the researchers propose an alternative approach to meeting the learning needs of micro-firms which encompass local and self-developed knowledge and the successful completion of learning cycles. Using a behavioural lens, the researchers’ consider the experiential learning impact of facilitated learning programmes on observed micro-firm owner-managers. Adopting an action learning (AL) approach, the researchers explore the design, development, implementation and impact of this programme and contemplate the observed micro-firms’ focus …

Profiling Tourism Entrepreneurs And Their Enterprises Along The Wild Atlantic Way, Dr. James Hanrahan, Dr. Áine Conaghan

Irish Business Journal

This paper discusses the profile of tourism entrepreneurs and their enterprises along the WAW (Wild Atlantic Way). Ireland had witnessed less numbers of some holidaymakers in particular the British market visiting over the past five years, resulting in a significant loss of market share from GB. This research undertook a proactive approach to investigating regional qualitative stakeholders profiles while identifying factors that impact on the management of tourism Small and Medium sized Enterprises (SMEs) to develop the International market. The research provides the industry with a snapshot of a current typology of successful tourism entrepreneurs. Furthermore, the research develops a …

An Exploration Of The Role Of Food Tourism In Sustaining Cultural Authenticity In Ireland, Lisa O'Riordan, Dr. Aisling Ward

Irish Business Journal

Authenticity is often a motivating factor for tourists. In many situations what occurs, however, is staged authenticity. Food is one of the few entities left that indicates true cultural authenticity. Food can bridge the gap between tourists and their understanding of and involvement in a place. Native cultures that are struggling to preserve their heritage and ways of life from globalising forces can use food as a defensive mechanism. This paper is part of a wider postgraduate study on food tourism and culture so will focus on the research completed to date, mainly the literature reviewed as well as initial …

Assessing Service Quality In Adventure Tourism, Prof. Antonie Bauer

Irish Business Journal

The purpose of this paper, which is based on a survey of activity providers in South West Ireland, is to assess the quality of adventure tourism offerings and to investigate which aspects of the experience contribute most to visitors’ perception of quality. In addition, it explores the validity of different methods for the assessment of service quality. A new importance weighted method is developed that avoids the inconsistencies of existing approaches and has higher predictive value than the other models for the Irish sample. A simple performance only approach is second best in explaining variation in overall perception of quality, …

Niche Markets In Irish Tourism: The Case Of North American Coach Tourists, Dr. Marie Ryan, Prof. Jim Deegan, Dr. Richard Moloney, Dr. William Sjostrom

Irish Business Journal

In 2010, 115,000 coach tourists came from North America to Ireland, averaging a length of stay of 9 nights. This paper applies factor analysis to a survey of North American coach tourists to Ireland (with 486 responses). It identifies the most significant factors that have common characteristics amongst the tourists. Factor analysis, although popular in tourism research, has never been applied to an inbound tourist market to Ireland, so this research fills an important gap in Irish segmentation research. The factor analysis of the survey identifies a number of important characteristics of this market. For example, the North American coach …

An Investigation Of Work Placement In The Hotel Industry: Perceptions From Hoteliers And Students, Margaret Lenihan, Irene Sheridan

Irish Business Journal

The changing need of higher education to interface more effectively with industry has been widely documented, as has the rising awareness of those attributes which most benefit graduates seeking employment. A key way in which third-level institutions can build stronger partnerships with employers, and assist their students in postgraduate success, is through the provision of work placements. This paper presents research conducted in relation to work placement in the hotel industry, from the perspective of both hoteliers who facilitated the work placements and students who undertook placements. Primary research was conducted with both hoteliers and students. The findings from the …

Assessing Farmers’ And Landowners’ Attitudes Towards Environmental Sustainability And Their Motivations Towards Walking Tourism In Sheep’S Head Way, Co. Cork, Gráinne Dwyer

Irish Business Journal

Numerous studies within academic literature examine motivations of walkers engaging with nature-based tourism activities, such as hillwalking. However, a gap exists in the literature regarding the suppliers of this type of tourism, namely landowners and farmers. This research hopes to address this identifiable gap in tourism research in a confined study area located in the Sheep’s Head Way in Co. Cork. The purpose of this research was to examine geographical spatial differences in environmental attitudes, and to determine the factors that influenced the landowner’s intentions to permit the walkway throughout their land. To examine these factors, seven semi-structured interviews were …

An Empirical Investigation Of The Development Of Enterprise Resource Planning (Erp) Systems Education For Third-Level Business Students, Maurice O'Brien

Masters

This study is an empirical investigation of the development of Enterprise Resource Planning systems (ERP) education for Business students. It uses Cork Institute of Technology (CIT) as its case study to determine the benefits of practical ERP education, the challenges faced by third-level institutions and how ERP education should be provided to Business students. The researcher used observation, review of documentation, and semi-structured interviews of fifteen academics as the research techniques.

As well as being beneficial for students, employers and ERP vendors, this study finds that the provision of practical ERP education has reciprocal benefits for the third-level institution. By …

Is There Sufficient Guidance To Detect, And Obtain A Conviction For, Occupational Fraud In Ireland?, Carmel Buttimer

Masters

There has been an increased focus in the Irish media on fraud, particularly since the collapse of Anglo Irish Bank in 2007. There has however been little academic research undertaken into occupational fraud in Ireland. This study will examine whether or not the current guidance to detect and convict occupational fraud in Ireland is sufficient.

This study achieves its objective by examining the content of press articles reporting thirty-five occupational fraud cases convicted in Ireland in the period 2002 to 2013. It categorises the content of the articles using a framework developed by Cohen et al. (2010), which combines the …