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Media Frames And Cognitive Accessibility: What Do "Global Warming" And "Climate Change" Evoke Partisan Minds?, Jonathon P. Schuldt, Sungjong Roh

Research Collection Lee Kong Chian School Of Business

Decades of research demonstrate that how the public thinks about a given issue is affected by how it is framed by the media. Typically, studies of framing vary how an issue is portrayed (often, by altering the text of written communication) and compare subsequent beliefs, attitudes, or preferences—taking a framing effect as evidence that a media frame (or frame in communication) instantiated a particular audience frame (or frame in thought). Less work, however, has attempted to measure frames in thought directly, which may illuminate cognitive mechanisms that underlie framing effects. In this vein, we describe a Web experiment (n = …