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Articles 1 - 2 of 2
Full-Text Articles in Business
Walt Disney And The Propaganda Complex: Government Funded Animation And Hollywood Complicity During Wwii, Amanda Cunningham
Walt Disney And The Propaganda Complex: Government Funded Animation And Hollywood Complicity During Wwii, Amanda Cunningham
Graduate Research Symposium (GCUA) (2010 - 2017)
Walt Disney’s work as an animator during World War II had a measurable impact on culture and in the development of government produced messages. It is important to examine this understudied area of Disney’s life and his studio’s efforts to produce wartime training and propaganda films during WWII. Government agencies, including the U.S. Treasury, contracted Disney to produce 32 animated shorts between 1941 and 1945 (Gabler, 2007).
Employing a semiotic approach of cinema, this study focuses on the cartoons The New Spirit (1942), Der Fuehrer’s Face (1943) and Education for Death: The Making of the Nazi (1943). While American wartime …
The Role Of Self Concept In Consumer Behavior, Marisa Toth
The Role Of Self Concept In Consumer Behavior, Marisa Toth
Graduate Research Symposium (GCUA) (2010 - 2017)
Understanding the processes that underlie consumer behavior has become an increasingly important area of research, especially for businesses and marketers. One of the most commonly studied variables believed to impact consumer behavior is self-concept.
The purpose of the current study is to examine the influence of self-concept in consumer behavior and identify factors that influence the relationship. Specifically, what is the relationship between different aspects of the self-concept and the consumption of publicly and privately consumed luxuries and necessities? Furthermore, how will this relationship be affected by the level of self-monitoring an individual displays?