Business Commons^™

Creating A Stem Identity: Investment With Return, Janet Callahan, Patricia Pyke, Susan Shadle, R. Eric Landrum

R. Eric Landrum

The Challenge Of Intervention To Monetarily Support Or Not Support The National Airline Carriers: A Case Of The Airline Industry In Eastern Europe, Dawna L. Rhoades, Tamilla Curtis

Dr. Tamilla Curtis

The airline industry has been considered a special case in national and international business virtually since its beginning. Because of this status, national governments have repeatedly intervened to support national carriers in order to prevent bankruptcy and failure. The nations of Eastern Europe are no exception to this rule and are currently considering additional intervention to support their carriers. This paper explores the rationale for intervention, particularly the suggested economic impact, using traffic and financial information from the Flightglobal database. The conclusion is that the case for intervention is weak at best and that the results may not justify the …

Corporate Brand Management In Higher Education: The Case Of Erau, Tamilla Curtis, Russell Abratt, William Minor

Dr. Tamilla Curtis

There is evidence in the literature that organizations struggle to formulate and implement their corporate branding strategies. This paper aims to provide an overview of the corporate brand building process in higher education. Design/methodology/approach – A qualitative methodology was used in this study. A single case study of a private American university was used to gather information about their corporate brand building process. University administrators and documents were used to gain insights into their brand building process. Findings – The corporate brand building process addressed three key areas; web administration, program marketing and corporate brand positioning. The corporate brand building …

Urban Blue Space And "The Project Of The Century": Doing Justice On The Seattle Waterfront And For Local Residents, Anne Wessells

Anne Taufen

No abstract provided.

Sound And The Moving Image:Critical Characteristics For Spectator Response, Kara Rader, Rafeeq I. Roberts, Matt Egizii, Jeffery Allen

Rafeeq I Roberts

The prevailing wisdom in the film and video production industries is that audio information outweighs visual information when it comes to spectator responses, but there are few empirical studies to support this claim. In previous research, four critical characteristics of sound have been identified: (1) Music, (2) visual/sound contradictions (defined as sound that is inconsistent with audience expectations based on visual information), (3) multi-channel sound, and (4) sound quality. Building on our previous research into music and film, we have found that many researchers have looked into the question of how music affects emotions (Eschrich et al., 2008; Have, 2008; …

Exploiting Knowledge About Future Demands For Real-Time Vehicle Dispatching, Soumia Ichoua, Michel Gendreau, Jean Yves Potvin

Soumia Ichoua

An important, but seldom investigated issue in the field of dynamic vehicle routing and dispatching is how to exploit information about future events to improve decision making. In this paper, we address this issue in a real-time setting with a strategy based on probabilistic knowledge about future request arrivals to better manage the fleet of vehicles. More precisely, the new strategy introduces dummy customers (representing forecasted requests) in vehicle routes to provide a good coverage of the territory. This strategy is assessed through computational experiments performed in a simulated environment.

The Impact Of Technology, Katina Michael

Professor Katina Michael

Consumer electronics have revolutionized the way we live and work. Most students that I know would rather forgo expensive clothing labels than do without their branded smartphone. In fact, some of them would forgo food altogether if it meant their phone could be “always on” and “always with them”, clipped onto the belt buckle, strapped into a pants or jacket sleeve or increasingly into the open palm of their hand. Something happens when our basic needs as humans are overtaken by some other need that was once a distant want at best- plainly confusion in our ability to rightly determine …

Psum: Training In Google Glass And Android, Keith R. Macarthur, Sarah Greenstein, Ben Sawyer

Keith Reid MacArthur

Public Perceptions Of The Midwest’S Pavements: Policies And Thresholds, David Kuemmel, Richard Robinson, Ronald Sonntag, Robert Griffin, James K. Giese

Robert Griffin

A 5-year, pooled fund study with the Iowa, Minnesota, and Wisconsin departments of transportation assessed the public's perceptions of pavement improvement strategies and developed thresholds of satisfaction using the departments' physical indices, such as pavement ride and condition on rural, two-lane highways in the states. Approximately 3,600 drivers in the three states were involved in the three phases of the project, which included 18 focus groups, 400 statewide surveys in each state, and 2,300 targeted surveys across the three states. A multidisciplinary team from Marquette University and a mass media survey lab conducted the studies. A summary of focus group …

Flipped Technological Training And Development Using Quality Systems Management In The Public Services Field, Dustin Bessette, Sharon Burton, Maurice Dawson

Maurice Dawson

Training and development is ideal for businesses process improvements in many public service fields. Education, development, and training tools are not new concepts, but are ideal, crucial, and responsive in the central utilization of employee training systems for public service fields. The need for public workforce has increased and demanded accelerated technological training and development process that have positive value and achievable gains. One method to surge this problem is to flip the technological training and development tools that have been issued and over used in the past. These tools not only hold back vicious potential from employees, but employees …

Direct Neighbor Search, Jilian Zhang, Kyriakos Mouratidis, Hwee Hwa Pang

Kyriakos MOURATIDIS

In this paper we study a novel query type, called direct neighbor query. Two objects in a dataset are direct neighbors (DNs) if a window selection may exclusively retrieve these two objects. Given a source object, a DN search computes all of its direct neighbors in the dataset. The DNs define a new type of affinity that differs from existing formulations (e.g., nearest neighbors, nearest surrounders, reverse nearest neighbors, etc.) and finds application in domains where user interests are expressed in the form of windows, i.e., multi-attribute range selections. Drawing on key properties of the DN relationship, we develop an …

Budgeted Personalized Incentive Approaches For Smoothing Congestion In Resource Networks, Pradeep Varakantham, Na Fu, William Yeoh, Shih-Fen Cheng, Hoong Chuin Lau

Shih-Fen CHENG

Congestion occurs when there is competition for resources by sel sh agents. In this paper, we are concerned with smoothing out congestion in a network of resources by using personalized well-timed in- centives that are subject to budget constraints. To that end, we provide: (i) a mathematical formulation that computes equilibrium for the re- source sharing congestion game with incentives and budget constraints; (ii) an integrated approach that scales to larger problems by exploiting the factored network structure and approximating the attained equilib- rium; (iii) an iterative best response algorithm for solving the uncon- strained version (no budget) of the …

A Multi-Objective Memetic Algorithm For Vehicle Resource Allocation In Sustainable Transportation Planning, Hoong Chuin Lau, Lucas Agussurja, Shih-Fen Cheng, Pang Jin Tan

Shih-Fen CHENG

Sustainable supply chain management has been an increasingly important topic of research in recent years. At the strategic level, there are computational models which study supply and distribution networks with environmental considerations. At the operational level, there are, for example, routing and scheduling models which are constrained by carbon emissions. Our paper explores work in tactical planning with regards to vehicle resource allocation from distribution centers to customer locations in a multi-echelon logistics network. We formulate the bi-objective optimization problem exactly and design a memetic algorithm to efficiently derive an approximate Pareto front. We illustrate the applicability of our approach …

An Agent-Based Simulation Approach To Experience Management In Theme Parks, Shih-Fen Cheng, Larry Junjie Lin, Jiali Du, Hoong Chuin Lau, Pradeep Reddy Varakantham

Shih-Fen CHENG

In this paper, we illustrate how massive agent-based simulation can be used to investigate an exciting new application domain of experience management in theme parks, which covers topics like congestion control, incentive design, and revenue management. Since all visitors are heterogeneous and self-interested, we argue that a high-quality agent-based simulation is necessary for studying various problems related to experience management. As in most agent-base simulations, a sound understanding of micro-level behaviors is essential to construct high-quality models. To achieve this, we designed and conducted a first-of-its-kind real-world experiment that helps us understand how typical visitors behave in a theme-park environment. …

Interacting Knapsack Problem In Designing Resource Bundles, Truong Huy D. Nguyen, Pradeep Reddy Varakantham, Hoong Chuin Lau, Shih-Fen Cheng

Shih-Fen CHENG

In many real-life businesses, the service provider/seller keeps a log of the visitors’ behavior as a way to assess the efficiency of the current business/operation model and find room for improvement. For example, by tracking when visitors entering attractions in a theme park, theme park owners can detect when and where congestion may occur, thus having contingency plans to reroute the visitors accordingly. Similarly, a Cable TV service provider can track channel switching events at each household to identify uninteresting channels. Subsequently, the repertoire of channels up for subscription can evolve over time to better serve the entertainment demand of …

Why The Cyber Bill Matters, Jan Kallberg

Jan Kallberg

The separation between private sphere and the federal government matters more than we might think. The bill will create a funnel for industries, enterprises, local government, and state agencies to share information with the federal government. The bill separates the federal government and these other entities – by a traditional but validated approach – by the surrender to federal government for protection by bargaining away the “right” to self-protection. It is important because the federal government will maintain its legitimacy and authority over defending the nation – and by doing so we avoid a chaotic cyber environment where everyone is …

Termwiki Pro: A Terminology Management System Designed From The Ground Up For Web-Enabled Collaboration, Uwe Muegge

Uwe Muegge

A TaaS-based terminology management system, such as CSOFT’s TermWiki Pro, stores terminology information in a central location in the cloud, allowing all content stakeholders such as editors, validators, translators, and reviewers to access the same set of data. Any changes made to a term are immediately available for others to use in their own projects. Managing terms from inception to validation to translation and beyond typically involves many contributors – including terminology stakeholders on the client side. Just sending notifications to terminology stakeholders and keeping them all on the same page can take up a lot of project management time. …

Understanding The Influence Of Blog On The Development Of Social Capital, Reza Vaezi, Gholamreza Torkzadeh, Jerry Cha-Jan Chang

Reza Vaezi

The rapid use and application of blogs in diverse areas such as education, marketing, journalism, and human resource management in recent years underlines the need for a better understanding of the impact of this new technology on social capital. Social capital reflects the norm of reciprocity and the level of trust among individuals who connect, interact, and benefit from one another. Blog is expected to influence the extent and the scope of this interaction by providing new means of networking among people. This paper examines the relationship between blog use and social capital and reports on the results of an …

Food Product Target Market Prioritization Using Mcdm Approaches, Mohammadsadegh Mobin, Mohammad Dehghanimohammadabadi, Christian Salmon

Mohammadsadegh Mobin

This paper applies multiple Multi-Criteria Decision Management (MCDM) methods as a mechanism for identifying international markets for a producing nation’s food production. The specific application presented in this paper is for export markets of Iranian Pistachios; however, the model could be applicable across multiple food products and nations. Quantitative and qualitative criteria for market assessment were identified via a literature review. These include: 1) Regulation criterion, 2) Cultural criterion, 3) Transportation distance criterion, 4) Economy criterion, 5) Market potential criterion, 6) Politics criterion, 7) Revealed Comparative Advantage (RCA). Shannon’s Entropy method was applied to weight criteria based upon the context-dependent …

Consumer Attitude Towards The Spirit Airline Online Advertising, Tamilla Curtis, Blaise Waguespack, Anke Arnaud

Dr. Tamilla Curtis

Falha Na Defesa Cibernética: As Consequências Ambientais De Ações Hostis, Jan Kallberg, Rosemary Burk

Jan Kallberg

Falha na Defesa Cibernética: As Consequências Ambientais de Ações Hostis. Jan Kallberg e Rosemary A. Burk; Neste artigo, apresentamos um argumento claro de que a guerra cibernética pode infligir danos contínuos à sociedade visada, além da destruição de uma rede de computadores específica. As consequências ambientais de longo prazo de uma derrota em uma guerra cibernética e de uma falha na defesa cibernética nacional não têm sido devidamente consideradas.

La Defensa Cibernética Fallida: Las Consecuencias Ambientales De Actos Hostiles., Jan Kallberg, Rosemary Burk

Jan Kallberg

UNA DEFENSA CIBERNÉTICA fallida puede tener efectos más generales que los tratados anteriormente en debates sobre las futuras consecuencias de un ataque cibernético. La necesidad de una defensa cibernética para proteger el ambiente no ha recibido la debida atención como un asunto de seguridad nacional. Los países adversarios secretamente buscan métodos para perjudicar y dañar a Estados Unidos mediante un conflicto cibernético futuro.

Transport Replacement And Sustainability Aspects Associated With Additive Manufacturing, Marcus R. Wigan

Marcus R Wigan

Additive manufacturing has a range of characteristics that suggest enhancements to sustainability should be possible. The nature of the process influences not only how products can be made, but also how they can be delivered. Logistics and the global supply chain are central aspects to manufacturing, and considerable attention is being paid to making the supply chain more sustainable. This often makes sound economic sense without any consideration of the environmental benefits, as this usually delivers energy reductions and reduced reworking or redelivery. Additive manufacturing has also secured increasing attention from a sustainability standpoint, but this has in the main …

Why Hybrid Mail Has Got The International Factor, Jacob Johnsen

Jacob Johnsen, MSc

Hybrid mail is instrumental to the development of international mail, as Jacob Johnsen explains in this article

The Sky Is The Limit, Alexander Hayes

Alexander Hayes Mr.

IEEE Technology and Society Magazine Associate Editor Alexander Hayes interviewed Glass Explorer Cecilia Abadie on January 21, 2013. The complete Google Hangout interview is available for viewing on YouTube at http://goo.gl/YFFbxJ.

Tsu Faculty Research Interest Database, David Owerbach

David Owerbach

The TSU faculty research interest database was constructed by the Office of Research and was last updated on November 20, 2014.

Tsu Faculty Publication Database, David Owerbach

David Owerbach

THE TSU faculty publication database is for the years 2012-2014. The database was constructed by the Office of Research and was last updated on November 20, 2014.

Boundaries Of A Complex World, Isbn 978-3-662-49078-5 (2016), Andrei Ludu

Andrei Ludu

Teaching Evaluation (Spring 2014), Hwee-Joo Kam

Hwee-Joo Kam

No abstract provided.

Open Source Software To Enhance The Stem Learning Environment, Maurice E. Dawson Jr., Imad Al Saeed, Jorja Wright, Festus Onyegbula

Maurice Dawson

This chapter examines the use of Open Source Software (OSS) technologies that can be used to improve the learning of Science, Technology, Engineering, and Mathematics (STEM). Explored are the various methods that can be utilized to improve the percentage of STEM majors in the American educational system with resources such as: Open Source as Alternative (OSALT), virtualization, cloud computing, Linux distributions, open source programming, and open source hardware platforms. Increasing the amount of students that pursue STEM majors is important because the projected job growth in the STEM field compared to non-STEM jobs is 33%. OSALT provides cost-effective alternatives to …