Business Commons^™

Successful Marketing Strategies For Promoting Event Destinations, Evease Iniece Tucker

Graduate Theses and Dissertations

Travel and tourism has been recognized as being an important driver of jobs, growth and economic recovery in the United States. Meetings, events and incentive travel contribute $98.7 billion of the direct spending, $15.0 billion in taxes and 859,000 jobs. As a result, destination marketing organizations (DMOs) in the United States are taking advantage of this impact for growth in their destinations. As a destination marketing organization's main job responsibility is to promote their destination to attract visitors, which requires superior marketing strategies to achieve these goals.

This research investigates the marketing strategies of DMOs in the United States. The …

Bureaus And Beer: Promoting Brewery Tourism In Colorado, Shane Howlett

UNLV Theses, Dissertations, Professional Papers, and Capstones

Beer, wine and spirits are three little words that make lots of people excited. Alcohol can be thought of as a necessity for tourists. In recent years, consumers are becoming more interested in the development and processes behind their favorite libations. This has spurred a new type of tourist; those that are interested in brewery tours, vineyard hopping, or enjoying a day out at their favorite distillery.

The beer industry has seen rapid growth expansion in the U.S. In 1980, there were roughly 100 breweries in the nation and today there are over 2500 (Brewers Association, 2013a). With the rapid …

The Hotel Manager’S Perceived Conflict Of Providing For Hospitality And Security: Can The Two Exist In Harmony?, Silvano Cozzini

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hospitality industry relies upon regular and repeat customers for its survival. No traveler or visitor will return to a hotel property where a bad incident occurred. Would a diner go back to any restaurant where they were sickened by their meal? Would a hotel guest return to any property where they were a victim of a crime? Bad experiences make us tell ourselves, “I will never go back there again!”

This same psychology holds true for criminals. At places where they have been deterred by a high security presence, it is unlikely that they would return there, either. A …

Diversify The Destination Image Of Las Vegas To Chinese Market, Yinying Jiang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas, Nevada, is a renowned travel destination attracting tourists from all over the world. Gambling has been a dominant destination image of Las Vegas in the mind of both the national and international tourists, since the history and fast development of this city has always been related with the gambling industry. In more recent years, the business model of this city has gradually changed itself to a more complete tourist destination with mega resorts, high-end shops, amazing restaurants and incredible shows and etc. Las Vegas is now turning itself into an entertainment and business oriented travel destination along with …

Beaches As Societal Assets: Council Expenditure, Recreational Returns, And Climate Change, Boyd Blackwell, Michael Raybould, Neil Lazarow

Michael Raybould

Drawing on expenditure and survey data from the Gold and Sunshine Coasts in Queensland, Australia, this chapter compares expenditures on beaches relative to their recreational benefits. Beaches are found to be exceptional investments. The comparison of the two councils also provides insights into their relative capacity to adapt to the adverse impacts of climate change. The Gold Coast can rely to some extent on historical large investments in infrastructure to defend itself against change. In contrast, the Sunshine Coast has more options which may lower the cost of adaptation e.g., it can rely more heavily on retreating from change in …

Valuing Beach And Surf Tourism And Recreation In Australian Sea Change Communities, David Anning, Dan Ware, Michael Raybould, Neil Lazarow

Michael Raybould

Many of Australia’s iconic sandy beaches are already under pressure due to coastal development and the impacts of severe storm or flood events. These impacts are likely to be exacerbated by projected climate changes such as elevated water levels and potentially increased storm intensity. Beaches provide important recreation services for both residents and tourists but few studies in Australia have attempted to place economic values on this service. Thus, coastal authorities that are forced to make investment decisions relating to beach protection and restoration have insufficient data to conduct cost-benefit evaluations of projects where recreation values are significant. This paper …

National Hospitality Conference 2013: A Report, James Peter Murphy

Reports

Theme of the Conference – Doing business better

Indonesian Tourism’S Golden Moment, Singapore Management University

Perspectives@SMU

With a successful transition to luxury lifestyles in just a couple of generations, Indonesia’s next tourism hurdle is competitiveness. Once Indonesia’s key non-oil and gas revenue earner, luxury tourism needs to compete aggressively for the tourist dollar.

A Guide To Event Promotion: Internet Marketing For A Live Musical Event In Las Vegas, Kelly C. Quinnan

UNLV Theses, Dissertations, Professional Papers, and Capstones

A global industry of festivals and musical events has evolved and developed rapidly especially since the late 1960’s starting with Woodstock. The industry continues today with large-scale multiple stage events that bring in over hundreds of thousands of people. Las Vegas is known by many as the city of entertainment, with world-renowned Cirque Du Soleil shows, poolside concerts at the Cosmopolitan, and the thriving Electric Daisy Carnival. The phenomenal growth of this industry coupled with increased consumer awareness and choice requires sustained development and expansion in the future. Concerts and festivals are unique events that attract audiences. Music-based events are …

The Impact Of Motivations And Enduring Involvement In An Adventure Tourism Setting, Eric Beckman

Doctoral Dissertations

This study aimed to determine the push and pull motivations that lead to an enduring involvement in an adventure tourism activity. The proposed research model will be the first to explore the relationship between motivational needs and enduring involvement in an adventure setting. In understanding the role that motivational needs and enduring involvement play in the success in an adventure setting, marketers can better promote the adventure tourism activity and location. Because this study was designed specifically for adventure tourism, it is expected that the model can be generalized across other adventure activities. In addition to motivational needs, enduring involvement, …

Sec Football Away Game Consumption: The Roles Of Motives, Subcultural Identification, Contextual Dimensions And Destination Image In Sport Tourism, Robert Bruce Daniell

Doctoral Dissertations

The popularity of college football, specifically Southeastern Conference (SEC) football, is at an all-time high. Extant research analyzes consumer behavior in sport consumption settings; however, the away game sport tourist is often overlooked. Given the economic impacts associated with sport tourism, a deeper understanding of the college football sport tourist is desirable. This study utilized a research model grounded in social identity theory and motivation theory to examine the relationships among various sport consumption motives, subcultural identification, and destination image applied to SEC football away game sport tourists.

The results of the study indicate that SEC football away game sport …

Revising A Summer Internship Course Using Student Evaluations, Holly B. Perry, Lynda J. Sperazza

Journal of Tourism Insights

Internships play an important role in a university curriculum because they allow students to gain practical experience and explore possible career paths. The purpose of this study was to evaluate the summer internship experience from the students’ perspective to determine whether they achieved course learning outcomes. We objectively examined the course evaluations from students who completed their summer internships within a recreation and leisure studies program. Student responses (n = 29) to the 14 self-appraisal items in their course evaluation were the central focus of data analysis. Our primary research question was, “In what KSA [knowledge, skills, attitudes] areas …

Beach And Surf Tourism And Recreation In Australia: Vulnerability And Adaptation, Michael Raybould

Michael Raybould

The Beach and surf tourism and recreation in Australia: Vulnerability and adaptation project has produced estimates of economic values for recreation and tourism related to beach and surf amenities across four case-study locations in Australia. Estimates of the non-market consumer surplus values of beach recreation indicate that beach recreation is worth around: $70 million per annum (p.a.) to residents of the Sunshine Coast (Qld), $32 million p.a. to residents of Clarence Valley (NSW), $6 million p.a. to residents of the Surf Coast (Vic) and $4 million p.a. for residents of Augusta-Margaret River (WA). In addition to the non-market values, real …

Tourism, Development And Poverty Reduction In Guizhou And Yunnan, John A. Donaldson

John Donaldson

How did the differing strategies adopted to develop tourism in Guizhou and Yunnan affect patterns of economic development and poverty reduction? The answer is paradoxical. Both provincial governments incorporated tourism as part of their overall development strategies, but their tourism sites were distributed and structured strikingly differently. In Yunnan, although tourism contributed to rapid economic growth, it did not reduce rural poverty as much as might be expected from a large rural-based industry. By contrast, Guizhou's relatively small-scale tourism industry, although not contributing significantly to growth, was distributed largely in poor areas and was structured to allow poor people to …

Multiple Stakeholder Market Orientation: A Conceptualization And Application In The Field Of Destination Marketing, Nathaniel Discepoli Line

Doctoral Dissertations

The market orientation (MO) paradigm suggests that generating and reacting to information from the product market facilitates the development of sustainable competitive advantage and enhanced organizational performance. However, the proliferation of MO as the dominant empirical approach for the investigation of the marketing concept has not gone unchallenged. Recently, proponents of “the stakeholder marketing movement” have suggested that the customer- and competitor-centric approaches characteristic of the currently accepted MO paradigm marginalize the increasingly important role of salient external stakeholders in the process of value creation. In the spirit of the stakeholder marketing perspective, the present research proposes a more broadly …

A Classification Scheme For Analysing Web 2.0 Tourism Websites, Scott Bingley, Stephen Burgess, Carmen Sellitto, Carmen Cox, Jeremy Buultjens

Carmen Cox

This article proposes a Web 2.0 classification scheme developed from a study of tourism websites that have adopted Web 2.0 features. The article goes on to outline various website analysis techniques noted and reported in the literature. Moreover, the authors contend that these previously documented approaches are inadequate when used to analysis commonly encountered features associated with typical Web 2.0 website - many sites containing a combination of weblogs (blogs), videos, rating systems, images or other forms of user-generated content. The article continues with an example of how the authors developed their own approach to the analysis of Web 2.0 …

Economic Impact Of Visitor Segments In Osceola County 2012, Robertico R. Croes, Manuel A. Rivera

Dick Pope Sr. Institute Publications

The main purpose of this report is to document the economic effects of tourism in Osceola County. Few industries have as much impact on the economy of Osceola County. In 2012, a total of 5.9 million tourists visited the area, spending on average $5.8 million per day, resulting in $2.1 billion in direct spending effect. The total economic contribution of tourism to the county is $3.1 billion, resulting in an estimated multiplier of 1.48. The total economic contribution of tourism accounts for about 28% of the gross economic product of the county. In total, the tourism industry supported one in …

Conference Bid - Enter 2014 - Innsbruck Austria, Patrick Horan

Other resources

No abstract provided.

Innovative Activity Of Small Tourist Enterprises – Cooperation With Local Institutional Partners, Marta Najda-Janoszka

Journal of Entrepreneurship, Management and Innovation JEMI

According to the open innovation model an effective strategy for increasing innovation and competitiveness of the region should be based on active and multilevel cooperation among operators of the local tourism business environment. It is commonly assumed that an exceptionally important role in creating a favorable environment for the cooperative practices in the region is performed by local authorities. Yet, a modest number of research findings presented in the literature indicate a rather high level of inertia of local authorities in creating appropriate conditions for tourism business development, thus putting in question the effectiveness of performed intermediary function in the …

The Development Of An Eco-Gastronomic Tourism (Egt) Supply Chain-Analyzing Linkages Between Farmer, Restaurants, And Tourists In Aruba., Marcelino Kock

Electronic Theses and Dissertations

Purpose of this study is to holistically analyze existing linkages between Aruba’s tourism industry, restaurants and local farmers, by examining strategies that constrain the development of linkages between these stakeholders. Previous research indicated that tourism development is often accompanied with increased demand for imported food, which results in foreign exchange leakages, inflation and competition with local production. This phenomenon is very common in the Caribbean, where Aruba, with its heavy reliance on imported goods and services, is no exception to this occurrence. To comprehend potential problems associated with linking both sectors, these in-depth case study addresses three fundamental questions: a) …

Do Political Instability, Terrorism, And Corruption Have Deterring Effects On Tourism Development Even In The Presence Of Unesco Heritage? A Cross-Country Panel Estimate, Ghialy Choy Lee Yap, Shrabani Saha

Research outputs 2013

This article evaluates the effects of political instability, terrorism, and corruption on tourism development, particularly UNESCO-listed heritage destinations. Using a fixed-effects panel data analysis for 139 countries over the period 1999-2009, the result reveals that a one-unit increase in political instability decreases tourist arrivals and tourism revenue between 24% and 31% and 30% and 36%, respectively. Furthermore, in the presence of heritage, terrorism has negative effects on tourism demand even though its effect is lower than that of political instability. However, the study shows that an increase in corruption index would not have an adverse influence on tourist arrival numbers, …

Developing Food Tourism Networks: A Practical Manual, Mary Rose Stafford, Denise O'Leary

Reports / Surveys

There is no one‘right’way to collaborate to develop food tourism but the aim of this manual is to provide you with advice on good practice illustrated by case studies from home and abroad. The advice provided is based on research with three committees based in Ireland who were directly or peripherally involved in developing food tourism, as well as decades of research on collaboration, networks, tourism and food tourism. Throughout the manual are exercises which will help apply this advice to your region and circumstances, key facts which provide evidenced based research information and insights from members of the three …

Indigenous Identity In The Nation Brand: Tension And Inconsistency In A Nation's Tourism Advertising Campaigns, Alan Pomering

Faculty of Business - Papers (Archive)

The purpose of this paper is to discuss one nation's attempts at tourism branding in which elements of Indigenous identity featured as a key element of the brand, arguably impairing persuasion results. The methodology follows a qualitative and interpretivist approach. A recent tourism advertising campaign for Australia is described; observations are made regarding Indigenous Australian identity in relation to the broader national identity; recent international tourist arrival trends are discussed; and connections between this triad are proposed. The campaign under study is also compared with proximate campaigns. The study raises questions about tapping a contested national identity for tourism branding …

Quality Of Life And Tourism: A Conceptual Framework And Novel Segmentation Base, Sara Dolnicar, Katie Lazarevski, Venkata Yanamandram

Faculty of Business - Papers (Archive)

The present study (1) develops a dynamic, individual hierarchical model of the importance of vacations to Quality of Life (QOL), and (2) introduces this concept as a novel segmentation base, acknowledging that not all people want to go on vacation. The proposed Grevillea Model of the Importance of Vacations for Quality of Life is tested empirically by examining 1000 survey responses. Results show that 10% of Australians perceive vacations as critical to QOL. Another 60% perceive vacations add to, but they are not essential to QOL. Practical tourism marketing implications include: (1) vacations are not important to all people; therefore, …

Real Stories About Real Women: Communicating Role Models For Female Tourism Students, Ulrike Gretzel, Gillian Bowser

Faculty of Business - Papers (Archive)

This article identifies the lack of role models as an important factor that discourages women from taking on leadership roles in tourism communities, government agencies, companies, and academia. Based on discussions of the current literature on role models and the importance of stories, the article presents case studies of initiatives that use social media to collect and share the stories of female role models. The article then discusses opportunities to replicate such initiatives within the tourism education context to provide female students and educators with opportunities to identify with and be encouraged by the real stories of real female tourism …

The Working Class On Holiday: British Comedy In Benidorm And Classed Tourism, Mark E. Casey

Journal of Tourism Consumption and Practice

In drawing from the popular TV comedy Benidorm this paper seeks to engage with research and discourses held around working class tourism. The paper will at first discuss Benidorm, focusing upon the characters within the show and asking how is social class presented and performed? And ask who or what are we really laughing at? The paper then moves to examine the background to the birth of the package holiday and the development of the mass tourism resort in Spain. It then draws on writing and research focused around social class and tourism, in particular the work of Andrews (2009, …

Price Bundling Opportunities For The Charleston (Sc) Tourism Market, Mark Mitchell, Michael Collins, Gregory Turner, Jordan Smith

Association of Marketing Theory and Practice Proceedings 2013

The Charleston area offers a rich mix of historical, cultural, educational, social, and natural entertainment options for visitors. This paper examines the possibility of price bundling of area attractions to offer a lower price to area visitors. Two options are advanced: Targeted Selections and Broader Selections. Finally, market-specific factor influencing implementation are discussed.

Obstacles Which Significantly Affect Tourism Development In Jordan, Linda Samardali-Kakai

Theses: Doctorates and Masters

Tourism in Jordan is a service industry with enormous potential. However it has not been fully utilised and developed to generate increasing income for the Hashemite Kingdom of Jordan, a growing tourist destination. This research examines the current tourism environment to identify obstacles that hinder its enhancement. The study investigates both domestic and international tourism in Jordan and makes recommendations to resolve the obstacles identified.

A previous study highlighted ten main obstacles to tourism in Jordan, and attempted to make viable recommendations to resolve them in the short to medium term. This study involved a series of questions and discussions …