Business Commons^™

From Endogenization To Justification: Strategic Responses To Legitimacy Challenges In Contentious Organizational Fields, Paul-Brian Mcinerney

Organization Management Journal

Fields are contested social arenas. By examining the case of a single organization, in this case a social enterprise, the author shows how organizations respond to legitimacy challenges from members of the field and how such responses shape the organization’s form and practices. At times, organizations endogenize, that is, incorporate practices from the field. Findings indicate that responses reflect strategies under constraint. Endogenizing institutionalized practices constrains managers’ ability to exercise agency. Endogenizing contested practices afford agency by allowing managers to translate those practices to accord with local exigencies. This article extends literature on impression management and institutional theory by showing …

Sustainability Of Expansion In An African Airline: A Case Study, Sisay Asefa, Allen Batteau, Lisa Whittaker, Hung-Sying Jing

International Journal of African Development

Ethiopian Air Lines (Ethiopian) has committed to the purchase of 41 new aircraft, nearly doubling their fleet and introducing three new, state-of-the-art types (the A350-900 and the 787-8, and the DA40NG) into a fleet currently consisting of seven models. In a logistically complex industry, this represents a substantial increase in resource commitments and management responsibility in many areas including maintenance, pilot training, facilities, and route planning. The purpose of this paper is to examine this growth strategy, its underlying assumptions, and its sustainability given long-range industry trends in both the developed and the developing world. Using corporate and industry data, …

Vertical Market Strategy: The Case Of An Executive Education Startup In A Medium-Sized Business School, Shawna L. Rogers, Thomas N. Duening

Journal of Executive Education

This paper provides an account of a vertical market go-to-market strategy that has been used by an executive education startup in the College of Business at the University of Colorado, Colorado Springs. The executive education startup is titled the “Office of Professional & Executive Development” and has been in operation for approximately 18 months. The office was launched explicitly using a vertical market strategy. That is, public training programs were designed for vertical markets only, enabling instructors to design programs with deep, industry-specific examples, cases, and lessons.

Eyes Wide Open: Learning As Strategy Under Conditions Of Complexity And Uncertainty, Patricia Patrizi, Elizabeth Heid Thompson, Julia Coffman, Tanya Beer

The Foundation Review

· Foundation strategy is hampered by a failure to recognize and engage with the complexity and uncertainty surrounding foundation work. This article identifies three common “traps” that hinder foundation capacity to learn and adapt: 1) linearity and certainty bias; 2) the autopilot effect; and 3) indicator blindness.

· This article urges foundations to alter their mindset, questions, and processes to foster a more committed approach to strategy and adaptation. In essence, it argues for learning as strategy.

· This article draws on literature from systems theory, business strategy, and philanthropic practice as well as data from foundation benchmarking surveys.