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Examining Long-Haul Chinese Outbound Tourists' Shopping Intentions, Pei Zhang

Theses and Dissertations

This study examines long-haul Chinese outbound tourists' shopping intentions using the planned behavior approach. Attitude of product and store attributes, subjective norms of co-workers are found to significantly predict shopping intentions of respondents during their overseas trips. Further, behavioral beliefs and the corresponding outcome evaluation of product and store attributes lead to the formation of attitude. Normative beliefs of co-workers, motivation to comply with co-workers, and the interaction between them significantly influence respondents' subjective norms on overseas tourism shopping. Control beliefs, power of control beliefs, and the interaction between them predict respondents' perceived behavioral control on overseas tourism shopping. Both …