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Full-Text Articles in Business
Does Social Media Affect Consumer Decision-Making?, Patarawadee Sema
Does Social Media Affect Consumer Decision-Making?, Patarawadee Sema
MBA Student Scholarship
Does social media affect consumer decision-making? Social media becomes an important communication tool that people use to connect to other people or organization. People use social media to share their experiences, reviews, information, advice, warnings, tips and/or any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may influence consumer’s decision-making. Most of studies showed that people use information on social media as the guideline for their future purchase or planning their future trip. Also, social media is used as an advertising for the marketer. Marketers take this advantage and create …
The Rise And Fall Of Bread In America, Amanda Benson
The Rise And Fall Of Bread In America, Amanda Benson
Academic Symposium of Undergraduate Scholarship
Over the last century bread has gone through cycles of acceptance and popularity in the United States. The pressure exerted on the American bread market by manufacturers’ advertising campaigns and various dietary trends has caused it to go through periods of acceptance and rejection. Before the industrialization of bread making, consumers held few negative views on bread and perceived it primarily as a form of sustenance. After its industrialization, the battle between the manufacturers and the neighborhood bakeries over consumers began. With manufacturers, such as Wonder Bread, trying to maximize profits and dominate the market, corporate leaders aimed to discourage …
Factors Affecting Students’ Decision Of Hotel Selection, Mingyang Liu, Ritong He
Factors Affecting Students’ Decision Of Hotel Selection, Mingyang Liu, Ritong He
MBA Student Scholarship
The goal of this research is to identify the factors affecting students’ hotel choices, to examine the impact of hotel servers when a potential guest selects a hotel, and to determine how hotel servers influence a student’s preference. The target populations for this study were Johnson & Wales University students who had stayed in U.S. hotels. A print-out questionnaire survey was distributed, descriptive statistics, and z-tests were used to address the research hypothesis. The results of the study indicated a significant positive relationship between hotel services and students’ decisions on their hotel selection. Location of the hotel, online information, and …
The Rise And Fall Of Bread In America, Amanda Benson
The Rise And Fall Of Bread In America, Amanda Benson
Honors Theses - Providence Campus
Over the last century bread has gone through cycles of acceptance and popularity in the United States. The pressure exerted on the American bread market by manufacturers’ advertising campaigns and various dietary trends has caused it to go through periods of acceptance and rejection. Before the industrialization of bread making, consumers held few negative views on bread and perceived it primarily as a form of sustenance. After its industrialization, the battle between the manufacturers and the neighborhood bakeries over consumers began. With manufacturers, such as Wonder Bread, trying to maximize profits and dominate the market, corporate leaders aimed to discourage …
Hollywood Turf Club, The Track Of The Lakes And Flowers, Harry Curland Catering, The Hollywood Turf Club
Hollywood Turf Club, The Track Of The Lakes And Flowers, Harry Curland Catering, The Hollywood Turf Club
The Raymond Earl Oetgen Menu Collection
No abstract provided.
Brunswick Cafe, Coeur D'Alene, Idaho, Brunswick Cafe
Brunswick Cafe, Coeur D'Alene, Idaho, Brunswick Cafe
The Raymond Earl Oetgen Menu Collection
No abstract provided.
El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano
El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano
The Raymond Earl Oetgen Menu Collection
No abstract provided.
San Clemente Inn, Breakfast Menu, San Clemente Inn
San Clemente Inn, Breakfast Menu, San Clemente Inn
The Raymond Earl Oetgen Menu Collection
No abstract provided.
El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano
El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano
The Raymond Earl Oetgen Menu Collection
No abstract provided.
The Harbor Light, Oceanside Yacht Harbor, Oceanside, California, The Harbor Light
The Harbor Light, Oceanside Yacht Harbor, Oceanside, California, The Harbor Light
The Raymond Earl Oetgen Menu Collection
No abstract provided.
Ivar's Acres Of Clams, Pier 54, Seattle, Washington, Ivar's Acres Of Clams
Ivar's Acres Of Clams, Pier 54, Seattle, Washington, Ivar's Acres Of Clams
The Raymond Earl Oetgen Menu Collection
No abstract provided.
San Clemente Inn, San Clemente, California, Four Souvenier Versions Of Original Dinner Menu, San Clemente Inn
San Clemente Inn, San Clemente, California, Four Souvenier Versions Of Original Dinner Menu, San Clemente Inn
The Raymond Earl Oetgen Menu Collection
No abstract provided.
San Clemente Inn, Original Dinner Menu, San Clemente Inn
San Clemente Inn, Original Dinner Menu, San Clemente Inn
The Raymond Earl Oetgen Menu Collection
No abstract provided.
Red Onion, Rolling Hills Estates, California, Host International
Red Onion, Rolling Hills Estates, California, Host International
The Raymond Earl Oetgen Menu Collection
No abstract provided.