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An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti Dec 2013

An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti

Recreation, Parks, and Tourism Administration

The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …


El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano Jan 2013

El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano

The Raymond Earl Oetgen Menu Collection

No abstract provided.


El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano Jan 2013

El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano

The Raymond Earl Oetgen Menu Collection

No abstract provided.


The Harbor Light, Oceanside Yacht Harbor, Oceanside, California, The Harbor Light Jan 2013

The Harbor Light, Oceanside Yacht Harbor, Oceanside, California, The Harbor Light

The Raymond Earl Oetgen Menu Collection

No abstract provided.


San Clemente Inn, San Clemente, California, Four Souvenier Versions Of Original Dinner Menu, San Clemente Inn Jan 2013

San Clemente Inn, San Clemente, California, Four Souvenier Versions Of Original Dinner Menu, San Clemente Inn

The Raymond Earl Oetgen Menu Collection

No abstract provided.


San Clemente Inn, Original Dinner Menu, San Clemente Inn Jan 2013

San Clemente Inn, Original Dinner Menu, San Clemente Inn

The Raymond Earl Oetgen Menu Collection

No abstract provided.


Red Onion, Rolling Hills Estates, California, Host International Jan 2013

Red Onion, Rolling Hills Estates, California, Host International

The Raymond Earl Oetgen Menu Collection

No abstract provided.