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Perceived Creative Partnership: A Consequence Of Music's Social Use, Paul Gennaro Barretta
Perceived Creative Partnership: A Consequence Of Music's Social Use, Paul Gennaro Barretta
Theses and Dissertations - UTB/UTPA
As contemporary consumers interact with one another and the market in a more symbolic manner, the ways music and other products are used are changing. Scholarly research has investigated the use of music in a social manner, mostly in terms of self-identity, and practitioners have explored the sharing of music, particularly with regard to the use of technology. The present research takes a closer look at the social use of music and proposes a consequence that is termed Perceived Creative Partnership; people use music in a social manner in order to achieve a state of being where they feel as …
Marketing In A Multimedia Era, Jamie Armstrong