Business Commons^™

Implications Of Caritas In Veritate For Marketing And Business Ethics, Thomas A. Klein, Gene R. Laczniak

Marketing Faculty Research and Publications

In an effort to assess the latest thinking in the Roman Catholic Church on economic matters, we examine the newest encyclical by Pope Benedict XVI, Caritas in Veritate (Charity in Truth) for guidance concerning marketing and business strategy. Core ethical values, consistent with historical Catholic Social Teachings (CST), are retained. However, some important nuances are added to previous treatments, and, reflecting the mind of the current Pontiff, certain points of emphasis are shifted to account for recent global developments. Key areas of consistency and differences (as we perceive them) are spelled out along with some brief commentary on the evolution …

Marketing At The Base-Of-The-Pyramid With Fairness And Equity, Nicholas J C Santos

Marketing Faculty Research and Publications

No abstract provided.

Social Entrepreneurship That Truly Benefits The Poor: An Integrative Justice Approach, Nicholas J. C. Santos

Marketing Faculty Research and Publications

The phenomenal growth of social entrepreneurship over the
last decade has ably demonstrated how technology, innovation, and an
entrepreneurial spirit can afford better solutions to the vexing social and
environmental problems of our time than can traditional aid and charitybased
efforts. In most cases, but not always, the poor and disadvantaged
have benefited from the growth of social entrepreneurship. In order to
ensure that social entrepreneurship does indeed benefit the poor, it is
imperative that there be normative guidelines for fair and just engagement
with impoverished populations. A model that has been presented in the
marketing and public policy literature …

Competitive Threats, Strategic Responses And Performance Of Brazilian B2b Firms, Syed H. Akhter, Paulo Fernando Pinto Barcellos

Marketing Faculty Research and Publications

Purpose – The economic realignment in Latin America has created two clusters, one stagnant in the north and the other growth-bound in the south. This study aims to focus on Brazil, the key player in the growth-bound southern cluster, and address three fundamental questions: how Brazilian executives in four B2B sectors (telecommunications, business equipment, steel, and transportation) viewed the internal competitive developments, how they strategically responded to these developments, and what were the marketing and financial outcomes of these strategies.

Design/methodology/approach – Data were obtained by interviewing top decision makers such as president, chief executive officer, and director of the …

Nigeria In Transition: Acculturation To Global Consumer Culture, Steven Lysonski, Srinivas Durvasula

Marketing Faculty Research and Publications

Purpose

The purpose of this paper is to investigate the extent to which young urban Nigerians in Lagos have become acculturated to global consumer culture and the impact of acculturation on consumer ethnocentrism and materialism.

Design/Methodology/Approach

A total of 165 young Nigerians living in Lagos completed a survey. The survey scales consisted of seven different dimensions of global consumer acculturation, ethnocentrism, materialism and demographics. All scales had strong reliabilities.

Findings

Nigerians were acculturated to a large degree in terms of cosmopolitan tendency, exposure to marketing activities of multinationals, English language usage, social interactions, and global mass media exposure. However, openness …