Business Commons^™

The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston

Honors Theses

This study explores whether product density affects crowding, perceived quality, and perceived price of products within the retail space. The goal is to determine whether product density directly affects customers’ perceptions of price and quality of merchandise within retail spaces. It tests the hypotheses that increased product density will lead to an increase in crowding perceptions but a decrease in perceived price and quality. The study uses photographs of retail spaces with differing densities to manipulate product density and an online questionnaire to gather data. A student sample is used to collect the data. ANOVAs are used to determine the …

Smart Meter Technology And The Effects On Grocery Retailers, Cara Cremeans

Honors Theses

This study investigates the relationship grocery retailers have with their utility company and the smart meter technologies that will be implemented in their grocery stores in the near future. I engaged in background research and conducted qualitative interviews of several Chief Executive Officers and owners of local grocery supermarkets, as well as a contract Chief Financial Officer who works closely with small grocery retail stores. For each interview, the men were asked a series of questions relating to sustainability, smart meters, and store operations.

Saving money at grocery retail stores does not notably come in the form of energy consumption, …

Behavioral Intervention To Reinforce Correct Youth Employee Behavior At A Nonprofit Boy Scout Summer Camp: A Case Study, Joshua Kallen

Honors Theses

A reinforcement plan was implemented to improve employee adhesion to set parameters in performance at a 24-hour employment scenario. The reinforcement plan successfully negated the extinction effects of the contingency across the 4 week quasi-experimental period which showed improvement compared to qualitative baseline data. These findings suggest that the reinforcement plan, rather than punishment contingencies, is a more effective tool for encouraging employee participation in activities which participation is aversive.

Fashion Adoption Behaviors Of Women In Manhattan Related To Spring 2012 Apparel Fashion Trends, Nicole Powell

Honors Theses

The purpose of this study is to look at the spring trends for 2012 and then compare them that to what the women of Manhattan are actually wearing, during the same season. I wanted to understand how women were adopting the fashion trends from Spring 2012 and turning them into part of their own self-identified style. I went on a research trip to New York City from May 6th to May 12th and spent a great deal of time, on the streets, observing and taking pictures of what real Manhattan women are wearing. For this project, I focused on four …

Analysis And Application Of The Vector Marketing Corporation Business Model, Tyler Nabel Yasa

Honors Theses

Vector Marketing Corporation, an established direct sales company, has strong sales and recruiting programs. The goal of this research is first, to analyze the effectiveness of Vector's sales and recruiting programs and second, to assess variations of the application of the Vector business model to other businesses. For easier comparison and analysis, Vector's business model was divided into nine segments. This business model was then applied to the operations processes of Goodwill, Amway Global, and Andrews University School of Business Administration (SBA). While findings indicate useful applications for all three businesses, the strongest results pointed to Amway Global and Andrews …

The Effects Of Social Media On Fashion Consumption, Sydney Mccarthy

Honors Theses

The fashion industry, like most business in general, has been heavily impacted in recent years by the introduction of online social media. Social media has changed the way in which people not only communicate, but also how firms advertise and reach their consumer. The purpose of this research was to explore the ways social media impacts fashion consumption, specifically among the female, college-age demographic. Secondary research was used in the initial stages of the process to gather information prior to conducting primary research. Both qualitative and quantitative research was then conducted. The primary method for collecting qualitative data was personal …