Business Commons^™

Escapist Environments, Restorative Experiences, And Consumer Self-Regulation, G. David Shows

Doctoral Dissertations

The study of atmospherics recognizes shoppers engage in consumption for more than its utilitarian function. The concept of the recreational shopper recognizes the value-producing process of the consumption experience. This research furthers the understanding of consumption by delving into the value-enhancing process of escaping during the experience, as well as measuring the mediating effects of fascination and authenticity. In this study, a test of an individual's self-regulating behavior and the moderating effects on the consumption experience help determine if predetermination affects an escape experience.

Pictured scenes of restaurants were pretested for their ability to produce fascination and represent and authentic …