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Study Of Collaborative Marketing Approach For Borderless Business World, Dipanjay Jayant Bhalerao
Study Of Collaborative Marketing Approach For Borderless Business World, Dipanjay Jayant Bhalerao
Dipanjay Jayant Bhalerao
The business world with borders is like a pond where the constraints are small and simple. But business world in the borderless world will be like an ocean where the borders seem without limits but with high complexity. So what makes the business simpler in limited markets is the “Degree of knowledge “about the markets & business. Fragmented markets make it easy for the entire marketer’s to compete in such businesses. But in case of the Borderless business environment this “Degree of Knowledge “about the markets becomes lower in a very strange way. So much so that in spite of …
Strategy And Segmentation Of Lady N Baby Stores, Dipanjay Jayant Bhalerao
Strategy And Segmentation Of Lady N Baby Stores, Dipanjay Jayant Bhalerao
Dipanjay Jayant Bhalerao
100 Stores of Lady n Baby stores in India! Indra Retail is on the celebrations. Being the 1st of its own kind i.e. all range retail for the mothers and kids, it has certainly brought the uniqueness to this segment. What is the way forward to quickly expand into the households through this retail venture? This is the question marketing team is facing at this CENTURY MOMENT. This time they took the path of quick learner (learning from big retailers in India) by launching the online retailing store www.LadynBabyshop.in So the challenge before them is to start doing path breaking …
Change The Game: A New Mantra For Future Success In Retail Industry? A Case Study Of Tesco’S Success In Korean Retail Industry, Dipanjay Jayant Bhalerao
Change The Game: A New Mantra For Future Success In Retail Industry? A Case Study Of Tesco’S Success In Korean Retail Industry, Dipanjay Jayant Bhalerao
Dipanjay Jayant Bhalerao
Today there is an increasing need for every giant company to look for the emerging economies for growth. But in that growth pursuit are they slipping from the home grounds or the established markets!
Also when the retail company enters into new established markets for expansion, they need to do something innovative which also suits those markets.
So what should the retailers do to balance the growth of the established & emerging economies for the expansion!
What provokes this thought is Tesco’s rare success in the Korean market.
Why to call it rare! As Korea is the retail market where …