Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

2013

Marketing

Western Michigan University

Articles 1 - 4 of 4

Full-Text Articles in Business

Smart Meter Technology And The Effects On Grocery Retailers, Cara Cremeans Jun 2013

Smart Meter Technology And The Effects On Grocery Retailers, Cara Cremeans

Honors Theses

This study investigates the relationship grocery retailers have with their utility company and the smart meter technologies that will be implemented in their grocery stores in the near future. I engaged in background research and conducted qualitative interviews of several Chief Executive Officers and owners of local grocery supermarkets, as well as a contract Chief Financial Officer who works closely with small grocery retail stores. For each interview, the men were asked a series of questions relating to sustainability, smart meters, and store operations.

Saving money at grocery retail stores does not notably come in the form of energy consumption, …


Behavioral Intervention To Reinforce Correct Youth Employee Behavior At A Nonprofit Boy Scout Summer Camp: A Case Study, Joshua Kallen Apr 2013

Behavioral Intervention To Reinforce Correct Youth Employee Behavior At A Nonprofit Boy Scout Summer Camp: A Case Study, Joshua Kallen

Honors Theses

A reinforcement plan was implemented to improve employee adhesion to set parameters in performance at a 24-hour employment scenario. The reinforcement plan successfully negated the extinction effects of the contingency across the 4 week quasi-experimental period which showed improvement compared to qualitative baseline data. These findings suggest that the reinforcement plan, rather than punishment contingencies, is a more effective tool for encouraging employee participation in activities which participation is aversive.


Fashion Adoption Behaviors Of Women In Manhattan Related To Spring 2012 Apparel Fashion Trends, Nicole Powell Apr 2013

Fashion Adoption Behaviors Of Women In Manhattan Related To Spring 2012 Apparel Fashion Trends, Nicole Powell

Honors Theses

The purpose of this study is to look at the spring trends for 2012 and then compare them that to what the women of Manhattan are actually wearing, during the same season. I wanted to understand how women were adopting the fashion trends from Spring 2012 and turning them into part of their own self-identified style. I went on a research trip to New York City from May 6th to May 12th and spent a great deal of time, on the streets, observing and taking pictures of what real Manhattan women are wearing. For this project, I focused on four …


Behind The W: Brand Ambassador Program, Diana Berkshire Hearit Jan 2013

Behind The W: Brand Ambassador Program, Diana Berkshire Hearit

Academic Leadership Academy

Increasing awareness of and appreciation for WMU, as understood and promoted through our brand, is part of the University’s Strategic Plan. WMU employs more than 3,000 faculty and staff – and each plays a key role internally and externally in promotion of that brand.

The Behind the W program was conceived as a way to bring clarity and consistency to the WMU brand and voice. It also was seen as a means to help increase faculty and staff understanding of their role in communicating the WMU story.

A “brand” is an amalgam of our reputation, our people, and our vision …