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Full-Text Articles in Business
Institutional Theory And The Evolution Of Marketing Channels In Emerging Economies: Setting A Research Agenda, Birud Sindhav
Institutional Theory And The Evolution Of Marketing Channels In Emerging Economies: Setting A Research Agenda, Birud Sindhav
Marketing and Management Faculty Publications
The story of the growth of emerging economies is about the growth of their marketing institutions. Marketing channels are the key marketing institution in enabling the flow of goods and services. However, marketing scholars typically rely on models and theories devised in the developed economies to study the marketing channels in emerging economies, and these include theories based on political economy-based frameworks that emphasize power and dependence. We argue that often the institutional drives to gain legitimacy provide a powerful lens to understand the evolution of marketing channels. In this conceptual paper, we illustrate our arguments through a few examples, …
Influences On Consumers' Recycling Intentions Of Compact Fluorescent Lamps—Mercury As A Factor, David M. K. Treumann, Jonna Holland
Influences On Consumers' Recycling Intentions Of Compact Fluorescent Lamps—Mercury As A Factor, David M. K. Treumann, Jonna Holland
Marketing & Entrepreneurship Faculty Publications
The purpose of the current study is to understand consumers’ behavioral intentions in situations involving both positive and negative potential impacts on the environment. The case of energy efficient Compact Fluorescent Lamps (CFLs) with their potential for mercury pollution is an example of this type of trade-off. Past studies have confirmed the usefulness of the Theory of Reasoned Action for identifying the antecedents influencing recycling rates, however, none have looked at situations where conflicting environmental trade-offs were involved. Stepwise regression analysis was used to develop a core model which explains R2=.561 of the intention to recycle. Significant antecedents include the …
A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen
A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen
Marketing & Entrepreneurship Faculty Publications
The Journal of Marketing Education is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the Journal of Marketing Education, Marketing Education Review, Journal of Education in Business, and the Journal of Personal Selling & Sales Management. Of the 107 identified articles, experiential learning, assessment, and career development were the three most prominent topics. Future research opportunities in sales education, including those for the special issue, are offered across nine topical …