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Full-Text Articles in Business
Main Street 2.0: A Guide To Online And Social Media Marketing For Small Business Through The Use Of Online Analytics And Content Marketing Strategies, Peter John Cleary
Main Street 2.0: A Guide To Online And Social Media Marketing For Small Business Through The Use Of Online Analytics And Content Marketing Strategies, Peter John Cleary
Electronic Theses and Dissertations
This project is intended to serve as a guidebook for small businesses interested in developing digital marketing strategies to reach prospective and existing customers online. The guide will serve three main functions. The first is to provide a review of literature on integrated marketing communications, relationship marketing and content marketing to use as a foundation for planning online communications. Business owner interviews will also provide various perspectives to small business online marketing. The second is to provide instruction on evaluating existing website data to gain customer insight in planning communications. The third is a network structure for distributing content through …
Stuck Like Glue: The Formation Of Product Attachments Among Salespeople, Erin Gillespie
Stuck Like Glue: The Formation Of Product Attachments Among Salespeople, Erin Gillespie
Electronic Theses and Dissertations
Determining why salespeople put forth more effort than others is of particular interest to sales researchers. Identifying factors that influence the intensity of effort is an important area of research. This research proposes that salesperson product attachment is a key factor in determining effort levels. Expectancy theory has been frequently used to support the use of quotas in that salespeople engage in behaviors that will be perceived by them as most likely to yield valued rewards. Thus, according to this theory, salespeople will place the most effort on products that are expected to yield the best results in regards to …
The Effects Of Social Media On Fashion Consumption, Sydney Mccarthy
The Effects Of Social Media On Fashion Consumption, Sydney Mccarthy
Honors Theses
The fashion industry, like most business in general, has been heavily impacted in recent years by the introduction of online social media. Social media has changed the way in which people not only communicate, but also how firms advertise and reach their consumer. The purpose of this research was to explore the ways social media impacts fashion consumption, specifically among the female, college-age demographic. Secondary research was used in the initial stages of the process to gather information prior to conducting primary research. Both qualitative and quantitative research was then conducted. The primary method for collecting qualitative data was personal …