Business Commons^™

Into The Mind Of The Seller: Using Neurophysiological Tools To Understand Sales Techniques, Adriane Randolph, A. Borders, Terry Loe

Adriane B. Randolph

No abstract provided.

Marketing Innovation: The Unheralded Innovation Vehicle To Sustained Competitive Advantage, Janet K. Tinoco

Janet K. Tinoco

Apathy by both industry and academia continues to linger with respect to the role marketing innovation plays in corporate success, made visible by the overwhelming concentration of organizational and scholarly research on product innovation. This study introduces marketing innovation as another innovation vehicle that can lead to sustained competitive advantage, particularly when synergistically combined with product innovation. In this paper the dynamics of marketing innovation throughout the industry life cycle are examined, along with the implications of marketing innovation for firm sustained competitive advantage and performance. It is proposed that the positive synergy created by marketing innovation and product innovation …

Editorial For Dynamics Of Innovation And Competitive Strategy In Transportation Research, Janet K. Tinoco

Janet K. Tinoco

No abstract provided.

13 Surefire Ways To Kill Your Private Practice, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock

Oscar T McKnight Ph.D.

This program and research reviews by paradox the 13 surefire ways to kill your private practice. The program highlights common mistakes and stresses the areas needed to create a successful private practice. Data driven examples explore the myths and reality of private practice.

Electronic Marketplaces: A Cross-Industry Comparison, Dothang Truong, Mohammad Bhuiyan

Dothang Truong, Ph.D.

This research addresses the question of the potential growth of electronic marketplaces as an e-entrepreneurship model. We will examine how electronic marketplaces are different among industry sectors from two major perspectives: the level of electronic marketplace usage and the level of e-readiness. The results of an empirical study conducted in the United States show that a wide range of industry sectors are currently prepared to use electronic marketplaces, and will use them in the future. These findings indicate a better chance for the growth of e-entrepreneurship as a solution for entrepreneurs in our current troubled economy.

Select Readiness: Assessing The Clinical Learning Environment Of A Regional Branch Medical Campus, Margaret A. Hadinger Edd, Ms, Erica T. Mahady Ma, Edward Norris Md, Fapm, J Alan Otsuki Md, Mba

Edward R Norris MD, FAPA, FAPM

No abstract provided.

Consumer Power: Evolution In The Digital Age, Lauren Labrecque

Lauren Labrecque

Who Washes A Rental Car? Contamination As A Barrier To Renting, Leslie Koppenhafer

Leslie E. Koppenhafer

This research examines contamination as a barrier to renting. Participants evaluated a car rental where cleaning supplies were explicitly/not described and evidence of prior user was present or absent. Participants viewed the company more favorably and were willing to pay more when the prior user was not made salient.

The Role Of Normative Political Ideology In Consumer Behavior, David Crockett, Melanie Wallendorf

David Crockett

This study of African-American consumers living in a large racially segregated midwestern city adds to extant theory on ideology in consumer behavior by considering the role of normative political ideology in provisioning. The specific roles of traditional black liberal and black nationalist political ideologies are discussed. We conclude that normative political ideology is central to understanding shopping as an expression of social and political relations between households confronting attenuated access to goods and services, ranging from housing to food, in a setting stratified by gender, race, and class. Beyond the specifics of this demographic group and setting, we suggest contemporary …

Credit Cards As Lifestyle Facilitators, Matthew J. Bernthal, David Crockett, Randall L. Rose

David Crockett

Credit cards are an increasingly essential technology, but they carry with them the paradoxical capacity to propel consumers along lifestyle trajectories of marketplace freedom or constraint. We analyze accounts provided by consumers, credit counselors, and participants in a credit counseling seminar in order to develop a differentiated theory of lifestyle facilitation through credit card practice. The skills and tastes expressed by credit card practice help distinguish between the lifestyles of those with higher cultural capital relative to those with lower cultural capital. Differences in lifestyle regulation practice are posited to originate in cultural discourses related to entitlement and frugality.

The Role Of Brand Personality In The Arts: An Assessment Of Brand Personality Of The National Gallery Of Victoria, Jody Evans, Kerrie Bridson, Joanna Minkiewicz

Dr. Joanna Minkiewicz

No abstract provided.

Moving From Reverence To Relevance: An Exploration Of The Brand Image Of The Public Art Museum Sector, Jody Evans, Kerrie Bridson, Joanna Minkiewicz

Dr. Joanna Minkiewicz

No abstract provided.

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Nancy Fawley

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere. Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

Motivations To Volunteer In Selected Service Organisations., Maria Ryan, Sonia Langridge

Maria M Ryan

No abstract provided.

Self Introspection As A Research Method In Exploring Consumption Behaviour At A Special Event. , Madeleine Ogilvie, Simone Pettigrew, Maria Ryan

Maria M Ryan

No abstract provided.

New Year's Eve Consumption Plans: Consumer's Consumption Priorities On The Eve Of 2000, Simone Pettigrew, Maria Ryan, Madeleine Ogilvie

Maria M Ryan

No abstract provided.

The Influence Of Cause-Related Marketing On Purchase Behaviour, Michele Roberts, Maria Ryan

Maria M Ryan

No abstract provided.

The Selling Orientation-Customer Orientation (S.O.C.O.) Scale: A Proposed Short Form, Raymond Thomas, Maria Ryan, Geoff Soutar

Maria M Ryan

No abstract provided.

A Model For Experiential Learning And Community Engagement In Marketing Research , Maria Ryan, Gary Marchioro

Maria M Ryan

No abstract provided.

Spending Behaviour - A Comparison Between Town And Shire Residents, Maria Ryan, G Soutar

Maria M Ryan

No abstract provided.

Attitudes Toward Female Sports Stars As Endorsers, Kandy James, Maria Ryan

Maria M Ryan

No abstract provided.

Percetions Of Gambling On The Internet: A Simulated Study, Maria Ryan, Pradtana Limkrailassiri

Maria M Ryan

No abstract provided.

Examining The Effects Of Environmental Interchangeability With Overseas Students: A Cross Cultrual Comparison, Maria Ryan, Madeleine Ogilvie

Maria M Ryan

No abstract provided.

Teaching Marketing Research: Using A Bridging Vehicle To Increase Deep Learning , Maria Ryan, Madeleine Ogilvie, Angelia Bevilaqua

Maria M Ryan

No abstract provided.

Overseas Students In Australia: An Experiential View, Maria Ryan, Madeleine Ogilvie

Maria M Ryan

Overseas students have access to a number of learning opportunities available by virtue of a highly competitive tertiary education market system. Despite the increasing trend for remote, online-based learning programs, many students elect to travel outside their home country to experience the cultural difference of studying abroad. The benefit is symbiotic, with crucial university funding being attracted by increased numbers of overseas students seeking an enriched studying experience. The focus of this paper is the on-campus learning experience received by expatriate students studying in Australia and Singapore. How these students adapt to the different physical, social and emotional environments is …

Textbooks: Fast Food Or Dine-In? Preliminary Views, Gary Marchioro, Maria Ryan

Maria M Ryan

No abstract provided.

Predicting Attachment To Online Communities, Laura Price, Kum-Foong Leong, Maria Ryan

Maria M Ryan

No abstract provided.

Motivations For Social Internet Use, Laura Price, Kum-Foong Leong, Maria Ryan

Maria M Ryan

No abstract provided.

Using The Pairwise Comparison Method To Assess Competitive Priorities Within A Supply Chain, Hannu Saarijärvi, Hannu Kuusela, Mark Spence

Mark Spence

The benefits of seamless integration and the pursuit of a shared strategy within a supply chain are widely recognized, creating, among other things, a hard to replicate competitive advantage. However, achieving this is a difficult task because of the limited means to assess a supply chain's strategic consistency. The purpose of this manuscript is to describe and illustrate how the pairwise comparison method can be used to reveal the consistency (or lack thereof) among supply chain members' perspectives with respect to the importance of different competitive priorities, such as cost versus flexibility. Illuminating where senior decision makers agree and disagree …

Crowdsourcing And Consumer Insights, Mark Spence, Robin Pentecost

Mark Spence

No abstract provided.