Business Commons^™

Tonymoly Cosmetic Company, Ji Hee Song, Sung Ho Lee

Asia Marketing Journal

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, ‘one brand-shop’ of cosmetic market since 2008, after overcoming the crisis of ‘going out of business’ in a couple of early years. Within a relatively short period of time, TONYMOLY`s performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and …