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Articles 1 - 6 of 6
Full-Text Articles in Business
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
John J Glynn
This article conceptualizes a new area for social marketing practitioners by focusing on individual behavior change that might occur within organizations. Organization-Based Social Marketing (OBSM) draws from organization change theory and internal marketing theory, while maintaining social marketing’s focus on beneficial behavior modification. The article argues that as such, OBSM represents a viable approach for organizations seeking to address the increasing demand for change strategies that promote proenvironmental behavior among their employees
Sustainable Water Management On Brownfields Sites, Ryan Fenwick, New England Environmental Finance Center
Sustainable Water Management On Brownfields Sites, Ryan Fenwick, New England Environmental Finance Center
Sustainable Communities Capacity Building
This practice guide was developed by the Environmental Finance Center Network (EFCN) through the Capacity Building for Sustainable Communities program funded by the US Department of Housing and Urban Development and the US Environmental Protection Agency. Through a cooperative agreement with HUD, EFCN is providing capacity building and technical assistance to recipients of grants from the federal Partnership for Sustainable Communities, an interagency collaboration that aims to help towns, cities, and regions develop in more economically, environmentally, and socially sustainable ways.
The Leadership Of Sustainable Cities: A Multiple-Case Study Of Two Oregon Cities, Kenneth L. Weaver
The Leadership Of Sustainable Cities: A Multiple-Case Study Of Two Oregon Cities, Kenneth L. Weaver
Department of Agricultural Leadership, Education and Communication: Dissertations, Theses, and Student Scholarship
In order for cities to become more sustainable it is necessary for the leaders of the efforts to change the organizations and governments so that they understand and embrace what it means to be more sustainable. This study examined the change processes of two Oregon Cities, Corvallis and Eugene, that had made the choice to become more sustainable as a community. The approaches that the participant leaders used demonstrated the use of different ways of thinking about the leadership of change. The ways of thinking of the community leaders were formed by their unique personal backgrounds, knowledge, skills, and abilities. …
Green Offices In Australia: A User Perception Survey, Lynne Armitage, Ann Murugan, Hikari Kato
Green Offices In Australia: A User Perception Survey, Lynne Armitage, Ann Murugan, Hikari Kato
Lynne Armitage
Purpose – The purpose of this paper is to deepen understanding of what is working and what is not working within green workplace environments. The paper examines management and employee perceptions of their experiences of working in green workplace environments and assesses the effectiveness of such places.Design/methodology/approach – Being the second stage of a longitudinal study, this paper relies on a data set derived from its survey of 31 management and 351 employee respondents occupying Green Building Council Australia Green Star-rated offices for more than 12 months.Findings – The green workplace is a great place to be, at least most …
Process Vs. Performance Standards For Sustainable Meeting And Event Management, Andrew Stephen Walker
Process Vs. Performance Standards For Sustainable Meeting And Event Management, Andrew Stephen Walker
Transnational Business Governance Interactions Working Papers
This paper examines two emerging voluntary industry standards — the process-based ISO 20121 Event sustainability management systems and the performance-based APEX/ASTM Environmentally Sustainable Event Standard — and examines whether they can complement, rather than compete with, each other to provide a comprehensive approach to the complex task of managing and measuring sustainability within meetings and events. A framework for analysis was developed through examining the academic literature on competition between process and performance-based sustainability standards within the forestry sector where several internationally-recognized standards have interacted in the marketplace for over a decade. Three criteria — legitimacy, accountability and effectiveness — …
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
Faculty of Commerce - Papers (Archive)
This article conceptualizes a new area for social marketing practitioners by focusing on individual behavior change that might occur within organizations. Organization-Based Social Marketing (OBSM) draws from organization change theory and internal marketing theory, while maintaining social marketing’s focus on beneficial behavior modification. The article argues that as such, OBSM represents a viable approach for organizations seeking to address the increasing demand for change strategies that promote proenvironmental behavior among their employees