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Articles 1 - 4 of 4
Full-Text Articles in Business
Corporate Social Responsibility (Csr): An Examination Of Consumer Awareness, Evaluation And Purchase Action, Alan A. Pomering
Corporate Social Responsibility (Csr): An Examination Of Consumer Awareness, Evaluation And Purchase Action, Alan A. Pomering
Alan Pomering
Despite marketplace polls reporting heightened consumer interest in and support for companies acting in socially-responsible ways, there remains to date little evidence of such consumer support translating into general purchase behaviour. There is a gap in our knowledge regarding which particular socially-responsible behaviours are likely to prove most influential with consumers and be rewarded with supportive purchase behaviour, and how awareness of firms’ commitments to these behaviours is to be brought to consumers’ attention. It appears from the marketplace success of some socially-responsible, or ‘ethical’ brands, such as The Body Shop and recently launched clothing brands such as American Apparel …
The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine
The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine
Graduate Theses and Dissertations
This study examined the perception of professional athletes in local and neutral media markets. The purpose of the study was to determine how people in Philadelphia and people in Arkansas feel toward the Philadelphia Eagles' Nnamdi Asomugha. It was expected that the study's participants in Philadelphia would feel more positively toward Asomugha and would be more aware of his off-the-field contributions. Additionally, it was expected that there would be a positive relationship between team identification level and both positive feelings toward Asomugha and awareness of his efforts away from the field. Finally, it was anticipated that participants near Philadelphia would …
Leadership And The Psychology Of Awareness: Three Theoretical Approaches To Information Security Management, Robert Holmberg, Mikael Sundstrom
Leadership And The Psychology Of Awareness: Three Theoretical Approaches To Information Security Management, Robert Holmberg, Mikael Sundstrom
Organization Management Journal
The authors argue that information security management (ISM) would benefit from studies that examine the social and psychological mechanisms that, when in evidence, generate employee awareness of information security (IS)-related issues. Properly instilled, IS awareness has the power to engender a proactive wariness beyond mechanical guidelines, however detailed. To study how awareness travels in complex organizations, the authors devise a framework to catch mechanisms grounded in psychological and sociological theories. To illustrate the framework, the authors then turn to an empirical study of a medium-sized company where they sound out managers for definitions of IS and ISM; for initiatives intended …
Creative Intelligence And Its Application To, Murray Hunter
Creative Intelligence And Its Application To, Murray Hunter
Murray Hunter
This paper begins with a review of major issues facing society today, observing how difficult they are to solve. After a review of the nature of the environment, introducing the concepts of relatedness and influence of time and space on innovation, thinking, cognition, intelligence, and creativity, the metaphoric concept of creative intelligence is postulated. The elements of creative intelligence are described along with other supporting elements like prior knowledge, imagination, energy, and awareness. The role of creative intelligence in developing entrepreneurial opportunities and solving ethical problems is then discussed.