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Full-Text Articles in Business
Motivational Working Environment In Small And Medium Local Enterprises In Kosovo, Dritan Abazi, Elona Nazari
Motivational Working Environment In Small And Medium Local Enterprises In Kosovo, Dritan Abazi, Elona Nazari
UBT International Conference
High-performance companies compete in order to gain new customers and keeping the existing customers and this makes it to treat their customers with a high level of service, but to offer a high level of service the organization should possess a highly motivated work force. The aim of our study: is not focused on the assessment of a particular company, but the evaluation of several companies, small and medium enterprises which are established by local Kosovo owners. The analysis of responses to questionnaires, observe that small and medium local companies in Kosovo have inefficiencies in the direction of their staff. …
Student Colloquium: Motivation To Buy Formal Luxury Apparel Brands In The Male Youth Segment, Syed Sayem Mustafa, Sarah Zubair, Sultan Waleed Khan, Ashar Kamil
Student Colloquium: Motivation To Buy Formal Luxury Apparel Brands In The Male Youth Segment, Syed Sayem Mustafa, Sarah Zubair, Sultan Waleed Khan, Ashar Kamil
International Conference on Marketing
The research was conducted in the commercial hub, Karachi, of Pakistan. The main purpose of the research was to help the marketers of the branded formal clothes like Armani, Gucci etc in terms of deciding the product target market, its segmentation and positioning as well. It will help these brands in making the advertisement for their product because this study will help them in identifying the important factors which motivates people to buy branded formal clothes. So they should advertise their product on these factors and gets the audience attention. This research classifies the buyers of branded formal clothing into …