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Maximizing Return On Investment For The University Of San Francisco Athletic Department Through Sponsorship, Carli Thomas, Rachel Sagapolu, Yi Wang, Aras Toker
Maximizing Return On Investment For The University Of San Francisco Athletic Department Through Sponsorship, Carli Thomas, Rachel Sagapolu, Yi Wang, Aras Toker
Creative Activity and Research Day - CARD
This research report aims to discover the most effective marketing platform to attract and retain sponsors for the University of San Francisco athletic department. Responses were measured from sponsors of the athletic department through conducting interviews. Specifically, 24 sponsors were interviewed via phone, e-mail, and in-person. Our results suggest that respondents want to see marketing platforms such as digital signage and direct marketing, rather than options such as radio. This study will assist the athletic department at the University of San Francisco to hopefully allow for more return on investment and improved sponsorship.