Business Commons^™

Student Colloquium: Pakistan Consumer’S Perception Of Country Of Origin Vs. Brand Name In Three Basic Product Lines, Salman Tahir

International Conference on Marketing

Consumer purchase intention is dependent on many factors and variables. Marketers use these factors smartly to promote their product in competitive world. These factors are product characteristics, share of mind, share of heart, quality, share of market and brand name as well. Consumers purchase by keeping in view the brand name only shows the power of brand equity. But as the world moving towards globalization and due to meager resources and low trade barriers, companies spreading all over the world. But this also changes the country of origin of that product. Therefore consumer purchase is also affected by country of …