Business Commons^™

Student Colloquium: Factors Behind Brand Switching (Prepaid Customers) In Pakistani Telecom Market, Adnan Sadiq

International Conference on Marketing

There are number of reasons for a brand switch for a consumer including from personal, professional, network limitations, perceptions, motives and recommendations from others. In order to find the major reasons of brand change in the context of Pakistani telecom market a research is carried out whose finding are presented in this research paper. To keep focused to limited and major factors in the brand switch a literature review is carried out which helps in outlining major factors of brand switch in Pakistani Telecom Market. The literature review consists of all the research work already done on this topic as …