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2012

Faculty Publications

Brand equity

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Full-Text Articles in Business

Spectator-Based Brand Equity And University-Held Pep Rallies [Abstract], Brandon Brown, Khalid Ballouli, Jason D. Reese, Gregg Bennett Jan 2012

Spectator-Based Brand Equity And University-Held Pep Rallies [Abstract], Brandon Brown, Khalid Ballouli, Jason D. Reese, Gregg Bennett

Faculty Publications

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