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Full-Text Articles in Business

Global Technology Initiative At San Jose State University: Results Of Seven Years Of An International Experience For Students, Belle Wei, Patricia Backer, Wenchiang Chung, Andrew Wood Jun 2012

Global Technology Initiative At San Jose State University: Results Of Seven Years Of An International Experience For Students, Belle Wei, Patricia Backer, Wenchiang Chung, Andrew Wood

Faculty Publications

For XXX students to thrive in the highly competitive global economy, it is critical to develop international perspectives and knowledge. The $1 million Global Technology Initiative (GTI), established in 2004, provides SJSU students with an opportunity to gain a global perspective of the world by learning about technology and business developments in the Asia Pacific region. GTI donors are high-tech business leaders with strong business ties in Silicon Valley and the Asia Pacific region. Given the current trend of engineering globalization in the global economy, particularly the trend of outsourcing Silicon Valley manufacturing, development, and design work to foreign countries, …


Diversity Symposium On Cultural Intelligence: Are You Culturally Competent?, Michele Lucero Jan 2012

Diversity Symposium On Cultural Intelligence: Are You Culturally Competent?, Michele Lucero

Faculty Publications

Have you ever wondered if you are culturally competent and how important it is in the workplace? Have you ever considered if librarians and your stakeholders are culturally competent and how it impacts you? The 2012 AALL Diversity Symposium this past July addressed just that – with insights from presenter and AALL Diversity Committee member, Michele Lucero.


A Comparative Study Of Prospective Natural Gas For Vehicle (Ngv) Buyers' Behavior Intention In Thailand, Howard W. Combs, N. Likitsuwannakool, S. Chaipoopirutana Jan 2012

A Comparative Study Of Prospective Natural Gas For Vehicle (Ngv) Buyers' Behavior Intention In Thailand, Howard W. Combs, N. Likitsuwannakool, S. Chaipoopirutana

Faculty Publications

This study examines the prospects of how Natural Gas Vehicles (NGV) could gain more popularity, and more consumers, throughout Thailand. A survey of 500 potential consumers, comprising l00 respondents in each of the five separate regions, identified relevant geographic locations, demographic factors and their impact on behavior intention. The results of the study suggest that consumer’s behavioral intentions toward NGV are affected by factors pertaining to social influences and NGV attributes. Each group contains several sub-variables and is used in verifying its individual impact on consumer’s behavioral intention, while the differences in vehicle factors did not strongly affect the behavior …


Advertising Budget And Sales Paths Under The Dynamics Of The Student Work Control Problem And Regularity Requirements, Aharon Hibshoosh Jan 2012

Advertising Budget And Sales Paths Under The Dynamics Of The Student Work Control Problem And Regularity Requirements, Aharon Hibshoosh

Faculty Publications

Consider a firm promoting a product in a fast expanding industry by using advertising as its single promotional tool. The firm's objective is to minimize the overall cost of advertising necessary for reaching certain target sales of the product by the end of a given planning period. We adopt the Student Work Control problem (SWC) framework for modeling this marketing context, in general, and the advertising-sales response function, in particular. We compare the SWC's optimal control budgeting principle with the solutions of equally effective, alternative advertising budgeting principles, which require strong regularity conditions on the path of either the advertising …


Analysis Of Bank Performance In California And The Rest Of The Twelfth Federal Reserve District, Stoyu Ivanov Jan 2012

Analysis Of Bank Performance In California And The Rest Of The Twelfth Federal Reserve District, Stoyu Ivanov

Faculty Publications

In this study I examine the performance and sensitivity of performance to macro factors of banks headquartered in California and banks headquartered in the rest of the states in the Twelfth Federal Reserve District. I find that prior to the financial crisis which started in the fourth quarter of 2007 the non-California banks outperformed California banks; however, towards the end of the financial crisis California banks outperformed non-California banks. I also find higher macro factor sensitivities of non-California banks indicating more macro risk carried by these institutions. The higher risk explains the superior performance in expansions and underperformance in recessions …


Analysis Of Firm Risk Around S&P 500 Index Changes., Stoyu Ivanov Jan 2012

Analysis Of Firm Risk Around S&P 500 Index Changes., Stoyu Ivanov

Faculty Publications

In this study we extend the work of Vijh (1994), barberis, Schleifer and Wurgler (2005), Denis, McConnell, Ovtchinnikov and Yu (2003) and Geppert, Ivanov and Karel (2011) by examining the effect of the addition to or deletion from the S&P 500 Index on the firm's Fama - French four factor model loadings before and after the event. We find that added to and deleted from the S&p 500 Index firms experience unique sensitivity to the small cap minus Big cap (SMB) and momentum (UMD) factors. this finding and robustness tests indicate that addition to and deletion from the S&P 500 …


Reit Etfs Performance During The Financial Crisis., Stoyu Ivanov Jan 2012

Reit Etfs Performance During The Financial Crisis., Stoyu Ivanov

Faculty Publications

In this study the “disintegration hypothesis” is tested. It is examined whether the Vanguard Real Estate Investment Trust and iShares Dow Jones US Real Estate Index Fund exchange traded funds disintegrate from their underlying indexes during the recent financial crisis. Failure to support the “disintegration hypothesis” of the exchange traded fund and underlying index is found. It is also found that the Vanguard Real Estate Investment Trust exchange traded fund is consistently cointegrated with its underlying index the MSCI US REITs Index, before, during and after the financial crisis. It is also found that the iShares Dow Jones US Real …