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Articles 1 - 11 of 11
Full-Text Articles in Business
Hines, Duncan, 1880-1959 (Mss 410), Manuscripts & Folklife Archives
Hines, Duncan, 1880-1959 (Mss 410), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid only for Manuscripts Collection 410. Materials relating to Duncan Hines and the marketing of the “Duncan Hines” brand of food products. Includes obituary notices for Duncan Hines, ice cream franchise agreement, stock certificate books for related companies, and a study on marketing the brand to consumers, especially women.
Ua42/1 Summer Sessions Annual Report, Wku Summer Sessions & Winter Term
Ua42/1 Summer Sessions Annual Report, Wku Summer Sessions & Winter Term
WKU Archives Records
Annual report of the Summer Session demographics, enrollment trends, faculty stipends, tuition rates and marketing.
Changing The World From Classrooms To Communities: Designing And Disseminating A Service-Learning Curriculum For Teaching In A Formal Education Setting, Amanda English
Mahurin Honors College Capstone Experience/Thesis Projects
To change the world is a growing desire among many of today’s student populations, portrayed increasingly across the spectrum of media, social trends and career pursuits. While the demand grows among students for community-oriented and socially-responsible opportunities, the offerings in educational institutions must respond to these emerging requests with new and innovative academic programs. This text emphasizes the role of the developing discipline of service-learning in channeling these energies and providing students with deep and meaningful academic experiences. Its content seeks to combat misconceptions of service-learning as simply an extra-curricular activity and provide tangible methods for incorporating its concepts into …
The Growing Use Of Social Media In Political Campaigns: How To Use Facebook, Twitter And Youtube To Create An Effective Social Media Campaign, Kaitlin Vonderschmitt
The Growing Use Of Social Media In Political Campaigns: How To Use Facebook, Twitter And Youtube To Create An Effective Social Media Campaign, Kaitlin Vonderschmitt
Mahurin Honors College Capstone Experience/Thesis Projects
A political campaign is carefully crafted for each candidate, to address their constituency and present the candidate and party in the best possible way. After the creation of the United States suffrage was limited to land owning white men, these men were involved in politics by reading local newspapers and visiting the politicians face to face. However as we fast forward to the 1930’s President Franklin D. Roosevelt used the radio to connect with the American public, and then in 1960’s Nixon and Kennedy’s debate introduced the mass-produced version of face-to-face politics through televisions all over the country we begin …
“Make Your Move, Choose Your Food”: A Healthy Lifestyles Empowerment Campaign, Michelle Child
“Make Your Move, Choose Your Food”: A Healthy Lifestyles Empowerment Campaign, Michelle Child
Mahurin Honors College Capstone Experience/Thesis Projects
This thesis documents the campaign “Make Your Move. Choose Your Food.” This healthy lifestyles empowerment campaign was one of six conducted in Bowling Green, Kentucky during February 2012 for the Public Relations Student Society of America’s (PRSSA) 2011-2012 Bateman Case Study Competition through the public relations capstone courses Journalism 454 and 456. The objective of this campaign was to encourage children, teenagers, parents, educators and community organizations to improve their individual health and the health of the community. My team, consisting of four public relations seniors and myself, created three overall objectives grounded in research, planned strategies specific to our …
42th Annual Wku Student Research Conference, Student Research Council, Western Kentucky University
42th Annual Wku Student Research Conference, Student Research Council, Western Kentucky University
Student Research Conference Select Presentations
No abstract provided.
[Owning My Own Business], Dominique T. Dillard
[Owning My Own Business], Dominique T. Dillard
Undergraduate Research Award
No abstract provided.
Kelly, Rita Helen Roberts (Fa 46), Manuscripts & Folklife Archives
Kelly, Rita Helen Roberts (Fa 46), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 46. [A and G Specialty] Collection of typescripts, photographs and cassette tapes concerning the family/personal history and current occupation (flea market seller) of Vernon Anderson. Collection also contains information pertaining to Vernon’s childhood in Richmond County Georgia, career as a military M.P. and his various other occupations. The collection also contains interview typescripts, cassettes and photographs of Grace Little, who is an itinerant seller herself. Grace Little is interviewed concerning her childhood, family, and current occupation.
Hester, Elizabeth Allen, B. 1956 (Fa 43), Manuscripts & Folklife Archives
Hester, Elizabeth Allen, B. 1956 (Fa 43), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 43. [Flea markets] Collection of typescripts, photographs and cassette tapes concerning the family/personal history and current occupation (flea market seller) of Margie Hawks. Collectioncontains a detailed account of the family history of Mrs. Hawks and their subsistence farming. Project completed by Elizabeth (Beth) Hester for a folk studies class at Western Kentucky University.
Rushing, Jon Rhett (Fa 42), Manuscripts & Folklife Archives
Rushing, Jon Rhett (Fa 42), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 42. [Martial arts equipment vendors] Project completed by Jon Rhett Rushing with Mike and Terri Doss (pseudonyms) and their personal narratives concerning an itinerant family selling business. Project completed for a folk studies class at Western Kentucky University.
Resource Discovery Tools: Supporting Serendipity, Tammera M. Race
Resource Discovery Tools: Supporting Serendipity, Tammera M. Race
DLTS Faculty Publications
Serendipity, the accidental discovery of something useful, plays an important role in discovery and the acquisition of new knowledge. The process and role of serendipity varies across disciplines. As library collections have become increasingly digital faculty lament the loss of serendipity of browsing library stacks. Resource discovery tools may have features that support serendipity as part of information seeking. A comparison of four commercial Web-scale discovery tools, Online Computer Library Center (OCLC) WorldCat® Local1, Serials Solution2® Summon3™, ExLibris4® Primo Central5™, and EBSCO Discovery Services (EDS)6™, links product features to characteristics that support serendipitous discovery. However, having such features is only …