Business Commons^™

Critique Of Microcredit As A Development Model, Grace Levin

Pursuit - The Journal of Undergraduate Research at The University of Tennessee

The field of microcredit (otherwise known as microfinance, microlending, or microcapital) has expanded rapidly since the 1980s as an economic means of lifting people out of poverty. Generally, microcredit has been accepted as an effective method for empowering both individuals and communities. In recent years, however, critics have brought to light some of the problems associated with microlending, such as the complex socioeconomic factors that can cause loan programs to fail. These problems stem from the basic tenet of microfinance: the need for lending programs to be managed locally in order to understand the needs of a community and assess …

Cultural Anthropological Research In The Business Environment, Caitlin Farmer

Chancellor’s Honors Program Projects

No abstract provided.

The Effects Of Message Quantification: The Modearing Role Of Numeracy, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

Although the numerical information effects has been reported in persuasive contexts, little research has investigated how numeric information in the drug efficacy appeals may affect consumers' evaluation of DTC advertising. Based on an experiment, the current study revealed that: (a) consumers reported more positive perceived message effectiveness of and attitude toward advertising toward numeric DTC advertising; (b) when consumers were lowly numerate, the persuasive effects of numeric information was stronger. When consumers were highly numerate, however, the persuasive effects of numeric information was significantly reduced; and (c) perceived message effectiveness was found to be a valid indicator of actual DTC …

Dtc Advertising And Perceived Importance Of Illness: Two-Sided Message And The Moderating Role Of Dtca Skepticism, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

To better understand consumers' coping mechanisms of DTC advertising and to address socially important health issues, the current study examined whether perceived importance of sleep disorders is influenced by DTC advertising. Two-sided message order and DTCA skepticism were hypothesized as predictors of the perceived importance. The results showed that there is interaction between order effects and DTCA skepticism. Theoretical, practical, and regulatory implications are discussed.

The Effects Of Statistical Information In Pharmaceutical Product Advertising, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

In the contexts of prescription drug (DTC) advertising, statistical information has been frequently used. However, little is known about how the statistical information affects consumer attitude toward the advertisement and perceived importance of an advertised illness. Based on an experiment, the present study explored the mechanism of consumers' DTC advertising information processing using structural equation modeling (SEM) approach. The findings revealed that: (a) the use of statistical information in DTC advertising positively related to perceived message effectiveness; (b) perceived message effectiveness positively related to attitude toward the advertisement and perceived importance of an advertised illness; and (c) message framing (gain …

Understanding The Dimensions Of Trust In Public Relations And Their Measurements, Joosuk Park

Doctoral Dissertations

Trust judgment of an organization’s publics validates the existence of an organization as well as being one of the most powerful moderators of public relations effectiveness. The ideas of trust as one of the key dimensions to explain relational status between an organization and its key publics has been around more than a decade. Over the last two decades, the idea of trust in fact has been showing rising prominence across many diversified studies of relationship and relationship management. In relationship management, one of the important goals of public relations is to build mutually beneficial relationships among organizations and their …

Integrity, Self-Control, And The Impact Of Ego Depletion On Counterproductive Behavior, Joshua D. Bazzy

Doctoral Dissertations

Although integrity has been found to significantly predict job performance and counterproductive behaviors, the constructs that underlie it have remained unclear. Personality, specifically conscientiousness, has been linked to integrity most consistently, but only accounts for a small amount of integrity’s variance. Research points to a relationship between integrity and self-control, but this has not been investigated.

The present investigation examined the nature and implications of this relationship. Results found that self-control contributed significantly to the variance in integrity beyond conscientiousness and the other dimensions of personality. Indeed, the addition of self-control to the model, essentially eliminated conscientiousness as a significant …

Weak Signals In American History: Applying Historical Events To Present Decisions In Business, Taylor Diane Robinson

Chancellor’s Honors Program Projects

No abstract provided.

The Impact Of Cultural Distances On The Country Selection Process, Alan Blizzard

Chancellor’s Honors Program Projects

No abstract provided.

The Trans-Pacific Partnership And Japanese Politics, Eliot Francis Watson

Chancellor’s Honors Program Projects

No abstract provided.

Linked Working: Generating Success On The World's Largest Professional Networking Website, Frank Agin, Lewis Howes

Journal of Applied Sport Management

The following book excerpt comes from Chapter 2 of the eBook LinkedWorking. The book is available in digital bookstores and on www.linkedworking.com.