Business Commons^™

Feast And Famine In A Global World Food: Compare And Contrast: Palms Bistro Buffet Vs. Bally's Steakhouse, Selina Abai

COLA 100: Feast and Famine In a Global World Poster Assignment

The strip is known for its flashing lights, water show, Hotels & Casinos, and the restaurants and buffets. Within the city of Las Vegas there are 2,187 restaurants and over 300 buffets. The food chain in Las Vegas is rapidly growing with more industries and companies opening.

Life Cafe: Food Conservation And Health, Michelle Panko

COLA 100: Feast and Famine In a Global World Poster Assignment

Challenges of Health and Conservation in Las Vegas

• Las Vegas is a very large and busy city, with locals operating on a very hectic agenda often times resulting with a need for instant gratification.
• Because of this, many food industries in Las Vegas tend to distribute unhealthy foods in large Quantities.
• According to the Springs preserve NV blog, Las wastes produces 9,000 tons of trash a day.

Comparing Division Ia Scholarship And Non-Scholarship Student-Athletes: A Discriminant Analysis Of Academic Performance, Lisa Melanie Rubin

UNLV Theses, Dissertations, Professional Papers, and Capstones

Many research studies have examined the academic performance and graduation rates of college student-athletes. The limited focus on scholarship student-athletes has overlooked the majority of NCAA student-athletes, those participating in collegiate athletic programs without athletic scholarships. Therefore, this study contributes to a gap in the literature about non-scholarship student-athletes. The following dissertation examined the academic performance, time-to-degree, and demographic and profile characteristics of Division IA scholarship and non-scholarship student-athletes. The theoretical framework for this study was work motivation viewing athletic scholarships as extrinsic rewards. The researcher applied descriptive discriminant analysis utilizing secondary data to compare scholarship and non-scholarship student-athletes across …

Impact Of The 2003 Illinois Gaming Tax Rate Increase On Marketing Spending And Cross-State Substitution, Mikael Bengt Ahlgren

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this research was to investigate three potential consequences related to the 2003 Illinois Gaming Tax rate restructuring. The first section presents the assessment of whether a higher tax rate motivated an Illinois casino operator to reduce of marketing/promotional expenditures in an attempt to negatively influence revenues. The second establishes if the surrounding state gaming operators reacted to the increased Gaming Tax rate in Illinois, by raising their marketing spending. The last section clarifies whether the changes to the Illinois Gaming Tax Schedule impacted gaming volumes in the neighboring/competing states of Indiana, Iowa, and Missouri.

The analysis relied …

Self-Image Congruence With Communication Channels And Its Impact On Reward Program Loyalty, Orie Berezan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs have become products in and of themselves. They need to maintain member loyalty in order to survive. It is proposed that communication has a larger impact on program loyalty than previously thought. This study utilizes structural equation modeling (SEM) to evaluate the influence of communication typologies and dimensions on hotel reward program loyalty via self-image congruence, service quality, satisfaction, and trust. Moreover, this dissertation presents a communication identity model, which focuses on promoting hotel reward program loyalty via self-congruence with communication channels.

Newly discovered significant paths were found between: communication style and self-congruence with communication channels; self-congruence with …

Division I Student-Athlete Degree Choice Assessment, Tony Terrell

UNLV Theses, Dissertations, Professional Papers, and Capstones

Though the NCAA has established rules that require student-athletes to complete their college degree in an expeditious manner, the 40/60/80% rule may impinge on student-athlete academic decisions (i.e., degree choice).Yet limited empirical data exist regarding the nature and prevalence of student-athlete degree impingement. The purpose of this study was to develop and validate the Student-Athlete Degree Choice Questionnaire (SA-DCQ). The SA-DCQ assesses factors that influence Division I student-athletes' degree choice. An initial 40 item, 4 component SA-DCQ instrument was piloted with 170 Division I student-athletes. In order to develop scales, Principal Components Analysis (PCA) was conducted. PCA results yielded 13 …

The Effects Of Television Food Advertising On Childhood Obesity, Aleathia Cezar

Nevada Journal of Public Health

Children’s food choices are influenced by the media, television advertising, focusing directly at infants and toddlers. This literature review presents multiple studies that explain how TV advertising of fast food, sugary cereals and other foods high in calories, fat, sugar, sodium and low in nutrients are contributing to the increase rates of childhood obesity. It is concluded that children are exposed to high amounts of food advertisements which affect young children’s food choices and poor food consumption. Due to the growing numbers of hours that children sit in front of the television, less physical activity and the epidemic of childhood …

A Positive Approach: Training Coaches To Build A Positive Motivational Climate, J. Spencer John

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to develop a training program for youth sport coaches focusing on a positive motivational climate, with an intended outcome to increase intrinsic motivation in youth sport participants. The coaching workshops that are available today tend to focus on teaching the fundamentals of the sport; while largely ignoring the motivational side of coaching. Pop Warner Football is the largest youth football league in the country, they have a large coach training program that focuses on drills and skill development, but fails to address positive motivation. Providing youth sport organizations with a training program that adds …

A Social Media Plan For The Ultimate Fighting Championship, Matthew Radmanovich

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social media has revolutionized marketing and communication and has changed the way many organizations do business. In sports, it has facilitated fans getting closer to the action while allowing management to be strategic and more efficient with finite amount of resources. It has allowed sports to get in the business of “relationship marketing” (Gronroos, 2004). That is, when a game ends or a season comes to a close, social media allows for the fostering of long term relationships and continues to build a sense of community. The marriage of social media and relationship marketing cannot be overlooked. Whereas 30 years …

Sustainability Program For Rio Secco Golf Club And Cascata, Jay Chiders

UNLV Theses, Dissertations, Professional Papers, and Capstones

Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, operational excellence, and technology leadership. Caesars is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward to the environment. Sustainability at Caesars Entertainment integrates strategic direction with the energy, innovation, and passion of its 70,000 employees. These employees are what drive Caesars Entertainment’s comprehensive sustainability strategy, CodeGreen (CodeGreen factsheet, 2012).

Caesars Entertainment Corporation owns two golf courses in Nevada. Rio Secco Golf Club opened in 1997 in Henderson and Cascata opened in …

The Pros And Cons Of Outsourcing, Angela Smith

UNLV Theses, Dissertations, Professional Papers, and Capstones

Outsourcing has become increasingly popular to the public since the mid-20th century and has become more controversial in the last decade. The United States economy has been under the microscope for the last 4 years due to an economic recession. Outsourcing has been a subject of interest that has been brought up numerous times by economists. Offshore outsourcing is the main type of outsourcing that is of concern in relation to the United States economy. This topic is highly debated because of the unemployment rate in America.

Medical Tourism: Trends And Opportunities, Krista Wendt

UNLV Theses, Dissertations, Professional Papers, and Capstones

Medical tourism involves travel for the purpose of receiving medical, dental, or surgical care (Medical Tourism Association), and represents a rapidly growing niche market within the healthcare, tourism, and hospitality industries. Medical travelers are motivated to seek care outside of their area of residence by many factors, including more advanced technology, quicker access, higher quality of care, or lower costs for care in the destination locality (Ehrbeck, Guevara, & Mango, 2008). Multiple factors contribute to the growth of the medical tourism industry and suggest a continuing trend toward growth in the future. This nascent industry represents a significant market opportunity …

Analysis Of Bank Failure And Size Of Assets, Guancun Zhong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The financial health of the banking industry is an important prerequisite for economic stability and growth. Bank failures in the United States have run in cycles largely associated with the collapse of economic bubbles. The number of bank failures has increased dramatically over the last thirty years (Halling and Hayden, 2007). In this thesis, we try to address the following two questions: 1) What is the relationship, if any, between a bank's asset size and its likelihood of failures? 2) How can we use statistical tools to predict the numbers of bank failures in the future? Various modeling techniques are …

The Marketing Effectiveness Of Hotel Facebook Pages: From Perspectives Of Customers And Messages, Xi Yu Leung

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the hotel industry, social media marketing has become a new trend hoteliers are chasing and an increasing number of hotels are using social media to promote their business. However, the marketing effectiveness of social media is still a big challenge in both academic and business world. Since social media marketing is totally different from traditional marketing approaches, traditional marketing theories and practices may not be applicable to social media. Besides, very few studies have examined the effectiveness of social media marketing in the academic world.

Therefore, this study intended to provide an in-depth examination on the marketing effectiveness of …

The Effect Of Casino Tax Policy On Short-Run Gaming Development, Kahlil Philander

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study examines the effect of casino tax rate structure on investment by casino operators. Using a panel data set consisting of all states with legal commercial casino gambling from 1998 to 2009, a fixed-effect model with two-stage least squares is estimated to examine the effect of gambling taxes on firms' short-run behavior. The study finds that maximum casino tax rates decrease casino employment, with an estimated average elasticity of -0.5. This result is noted to be robust to several different model specifications and data subsets. No robust relationship is found between maximum tax rates and casino wages. No significant …

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Library Faculty Publications

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere.

Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

Implementing A State Lottery In Nevada, Benjamin K. Boulton

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to assess the feasibility of implementing a state lottery in Nevada and to present the benefits of a state lottery for both the Nevada hospitality industry and the Nevada economy. It will compare and contrast the arguments for and the arguments against a lottery by executing a content analysis of existing research literature as well as other relevant publications. It will also examine the history of lotteries, the states that border Nevada and have lotteries and the legislative history of lottery proposals in Nevada.

Let Us Buy You Coffee!, Nevada Institute For Renewable Energy Commercialization (Nirec)

Nevada Newsflash

NIREC is a nonprofit organization that helps Nevada's entrepreneurs to build their businesses. We'd like to better understand the biggest challenges that currently face entrepreneurs, so that we can work on fixing them more effectively.

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Differentiation Of Social Marketing And Cause-Related Marketing In Us Professional Sport, Jennifer Renee Pharr, Nancy L. Lough

Public Health Faculty Publications

Several studies have focused on cause-related sport marketing (CRM), yet few have examined social marketing in sport. The purpose of this study was to show how both are unique strategies employed in sport to achieve corporate social responsibility. A qualitative content analysis was utilized to analyze the outreach programs of the NBA, NFL, NHL, and MLB as described on each website. A directed content analysis was used to categorize outreach programs as CRM, social marketing, or other community outreach based on five variables that differentiate each strategy. Forty three programs were evaluated. Twenty two (51.2%) were categorized as social marketing, …

The Fiscal Forensics Of The Las Vegas Strip Lessons From The Financial Crisis, Dean M. Macomber

Occasional Papers

Hitting with the force of a 100-year storm, the first two years of the financial crisis caused a $5.2 billion swing from profitability to loss for the top 22 performing Las Vegas Strip properties between peak fiscal year 2007 and 2009. By fiscal year 2011 visitor count had almost climbed back to peak levels but the aggregate loss is still stubbornly high at $ -1.6 billion. Other signs of recovery trickle in but are sporadic and volatile. This article is an attempt to disaggregate the variance and look at where Las Vegas has been, where it is now and how …

From Fandom To Tourism: An Examination Of Self-~Expansion Theory, So Jung Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

In recent years, pop-culture tourism, in which individuals travel to destinations made famous through pop-culture or relative media themes, has come into the spotlight. The new market segment induced by pop-culture has created a specialized but dedicated consumer, called a "fan." This study examined the impact of pop-stars on a destination from the perspective of fans. Specifically, the research investigated whether fans at different degrees of fandom had different travel attitudes and behaviors with regard to motivation, satisfaction, attachment, and loyalty in the destination context by applying self-expansion theory. In particular, Korean pop-star's fans were chosen as the study example …

Sex And Stereotyping In Sin City: A Content Analysis Of Las Vegas Magazine Advertisements, Michelle Irene Aikin

UNLV Theses, Dissertations, Professional Papers, and Capstones

There have been numerous studies regarding gender stereotyping, the objectification of women, and how sex is used to sell products and services. In a city that is notorious for "what happens here, stays here," it is important to be aware of Las Vegas cultural marketing trends and how they compare with society-wide values. Using sex excessively in advertisements may have a negative impact on the Las Vegas community and the shaping of a negative image of the city. How much sex appeal is used and the levels of sexuality in Las Vegas print advertisements has not yet been researched. A …

Predicting Expenditure Patterns Based On Motivations To Travel For Active Sport Tourists, Chris Brown

UNLV Theses, Dissertations, Professional Papers, and Capstones

The present study continued the line of research into general tourism motivations and expenditures by further expanding the scope into active sport tourists traveling to participate in a specific sport. In completing this research, a broad range of travel, expenditure, and motivational factors were considered. In addition, multiple regression was utilized to answer the proposed research question in an attempt to achieve a more comprehensive understanding of active sport tourists' motivations for travel and their subsequent expenditures.

Valuation Of Financial Derivatives Subject To Liquidity Risk, Yanan Jiang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Valuation of financial derivatives subject to liquidity risk remains an open problem in finance. This dissertation focuses on the valuation of European-style call option under limited market liquidity through the dynamic management of a portfolio of assets. We investigate liquidity from three perspectives: market breadth, depth, and immediacy. We present a general framework of valuation based on the optimal realization of a performance index relative to the set of all feasible portfolio trajectories. Numerical examples are then presented and analyzed that show option price increases as the market transitions from liquid to less liquid state. Furthermore, buying and selling activities, …

Government Contracting: How To Tackle Rapid Growth And Hiring For Conference And Event Planner Positions, Karen Francisco

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper plans to explore the issue of how conference project managers and other leaders working in government contractor positions can best approach the issue of rapid growth and hiring individuals for event and conference planning roles. In order to more thoroughly explore this problem, this paper will employ several strategies.

Halos, Alibis And Community Development: A Cross National Comparison Of How Governments Spend Revenue From Gambling, Lynn Gidluck

Occasional Papers

This paper provides a cross-national comparison of how governments around the world distribute revenues from state-directed gambling and how these choices have been justified by proponents and vilified by critics. Case studies where governments have popularized gambling expansion by “earmarking” revenues for particular good causes and where the state has collaborated with the voluntary sector to deliver programs from this revenue stream are examined. Lessons learned from challenges of various approaches are considered.

Creating A Positive Motivational Climate: Strategies For Division I Women’S Tennis Coaches, Mark Roberts

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to develop a handbook of positive motivational strategies that enhance players’ performance and well-being.

Statement of Problem: When coaches do not use constructive motivational strategies and create a negative motivational climate, both the performance and the well-being of the student athlete may be undermined. Athletes playing in a negative motivational climate are less likely to perform to their full potential or enjoy participating in their sport. This can lead to athletes feeling negative emotions towards the athletic experience, resulting in harm to the athletes, teams, and coaches.

Justification: Exploring optimal motivational strategies for …

The Role Of Ethics In Athletic Participation, Ryan Matthews

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to determine what role ethics plays in athletic participation and what intrinsic and/or extrinsic factors may influence the decision making process of athletes. Once identified, the information found in this paper can be used to help athletes understand their own thought processes concerning rules adherence and to assist them in making a conscious decision to follow the rules to achieve their goals.

Statement of Problem: The exploration of the literature will reveal the many factors and conditions that an athlete faces that will influence their decision to participate within the confines of the …

Fan Loyalty And Motivation, Jason Mays

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose Statement: The purpose of this professional paper is to review psychological and marketing theory and research to explain what motivates an individual to become a highly identified loyal fan of a sports team. Implications for professional practice and future research will be presented.

Justification: Understanding what motivates a fan to become a highly identified fan is important to a team manager because fans are the primary revenue source of a team. The fundamental goal of marketing managers is to create repeat customers (brand loyalty) (Fortunato, 2006) and loyal fans represent most repeat customers. An organization’s brand is critical in …